PYMNTS

OCTOBER 5, 2018

The brand largely focuses on (and sells to) younger shoppers — particularly millennials and Gen Z. The site in total offers 500 brands for consumers to choose from, of which only 19 are its own label (a little over 4 percent). million unique visitors come to shop its wares each month — and make a move on the public markets.

social media 135

social media Branding Course United States 135

PYMNTS

JANUARY 10, 2018

When Gap bought Athleta in 2008 for $150 million, the move didn’t cause much of a stir — beyond being considered a hedge play by the retailer against the exploding popularity of Canadian athleisure brand lululemon , which debuted its initial public offering (IPO) in 2007. We’re not like, ‘Oh, it’s all about millennials.’

Millennials 105

Millennials Branding Retail Marketing Strategies 105

PYMNTS

MARCH 8, 2018

7) that it plans to shutter another 60 stores by the end of 2018. The company has also changed its marketing strategy, reducing its advertising and number of promoted items that don’t have fancy logos. “We With many of its leases up for renewal, Abercrombie & Fitch announced Wednesday (Mar.

Retail 100

Retail Marketing Strategies Customer Experience Groups 100

PYMNTS

JUNE 9, 2018

China Leads The 2018 Advertising Push. to the global advertising market, according to Zenith. That has left an opening that Chinese brands are planning to spend — $832 million to fill on advertising — during the World Cup. That amounts to roughly 1 percent of China’s total advertising budget for 2018.

Regional 109

Regional Retail Branding Marketing 109

The Financial Brand

OCTOBER 7, 2019

Here's what we found when The Financial Brand pulled marketing budgets for 227 credit unions for 2018 and 2015 from NCUA's database. The post Credit Unions Pouring More Money into Marketing Budgets appeared first on The Financial Brand.

Marketing 18

Marketing Branding Marketing Strategies Strategy 18

The Financial Brand

OCTOBER 7, 2019

The Financial Brand pulled marketing budgets from FDIC call reports for 210 banks for 2018 and 2015. The post Bank Marketing Budgets Adapt to New Missions and New Tools appeared first on The Financial Brand. Here's what our comparison found.

Tools 20

Tools Marketing FDIC Comparison 20

Accenture

MAY 22, 2019

Tim brings a unique perspective to treasury management services, having worked in industry, for solution providers and in consulting, helping commercial banks meet changing client expectations with new product and market strategies. And the cost of entry into the market is low for them. The threat is real.

Payments 150

Payments Customer Experience Survey Capital 150

PYMNTS

AUGUST 9, 2019

The prescription drug market is worth about $424 billion, many legacy companies in the industry act as gatekeepers and it’s difficult for newcomers to break in without access to the information they control. Surescripts’s claims are unfounded, false and appear to be part of their overall market strategy,” a ReMyHealth spokesperson said.

Strategy 144

Strategy San Francisco Policies Data 144

CB Insights

OCTOBER 23, 2018

In this analysis, we’ll explore the immediate and long-term challenges facing the CPG industry, as well as the business strategies that CPG brands are using to adapt. New CPG business strategies on the rise. Peltz and P&G collectively spent over $100M on marketing to bring investors to their sides.

Branding 73

Branding Industry Retail Strategy 73

PYMNTS

NOVEMBER 22, 2019

The Chinese eCommerce market has indeed proved buoyant, even in the face of geopolitical tension. Console and PC gaming brought in $15 billion in 2018, and roughly 94 percent of paying users make in-game purchases. The country represents 25 percent of the world’s internet users and a rising tide of disposable income.

Marketing 112

Marketing Course Branding Strategy 112

PYMNTS

APRIL 27, 2018

Starbucks saw strong growth in its loyalty program and mobile transactions over its second fiscal quarter of 2018, the company announced ahead of its earnings call. Starbucks Q2 of fiscal 2018 represented another quarter of record financial results, highlighted by accelerating momentum across our Americas business — particularly in the U.S.

Marketing 125

Marketing America Strategy Mobile 125

CB Insights

OCTOBER 10, 2018

Incumbents are not standing still and are acting to protect their market share. Table of contents: Market map: the startups disrupting retail & commercial banking. Market Map: The Startups Disrupting Retail & Commercial Banking. of monthly spend across 28 countries in Europe as of September 2018. savings accounts.

Retail 78

Retail Cards Millennials Mobile 78

William Mills

MAY 9, 2018

Welcome to FinovateSpring 2018. Stephen Butler (General Manager), Sid Probstein (CTO & VP Professional Services), Alan Swahn (VP Marketing), Percy Johnson (VP Solutions), Alex Levi (VP Sales). We license the technology to HW vendors and brands. “Invest smarter by timing your fees, not the market.”

Security 40

Security Samsung Strategy San Jose 40

PYMNTS

JUNE 24, 2019

All of the items—such as hand-blended hair serum and handmade fruit spray—are made by California artisans, with no big corporate brands included in the boxes. California Found’s target market is almost nearly all women between approximately 35 and 65 years old. The Brands. The Curation Process.

Regional 100

Regional California social media Branding 100

William Mills

JULY 26, 2018

Videos are fast becoming an essential means of marketing for FinTech and B2B businesses as their prospects tend to have shorter attention spans and less time to gather information in general. When executed correctly, video marketing is a powerful tool that can engage your financial industry audience and drive sales. Market Awareness.

Video 41

Video Marketing social media Fintech 41

PYMNTS

DECEMBER 30, 2019

This year, B2B payments technology made strides toward speed, transparency and efficiency as service providers took advantage of a massive market opportunity: corporates’ payment demands are growing more sophisticated, yet they continue to rely on checks and legacy tools. B2B Finds Faster Payments Value.

Innovation 105

Innovation Payments Cards Technology 105

CB Insights

FEBRUARY 27, 2018

In this report, we dive into the trends reshaping how our clothes and accessories are designed, manufactured, distributed, and marketed. How AI is influencing brands. D2C brands shun physical retail. Fashion brands of all sizes and specialties are using technology to understand customers better than ever before.

Industry 78

Industry Branding social media Retail 78

CB Insights

JUNE 7, 2018

Is it the “dark arts” of marketing — as some, including former presidential candidate Hilary Clinton and Democratic Congressman Adam Schiff, have claimed? Psychographics has the potential to transform the way marketers understand and influence decision-making. For example, imagine trying to market a vegan protein bar.

Marketing 78

Marketing Data Analytics Examples 78