PYMNTS

JANUARY 10, 2018

When Gap bought Athleta in 2008 for $150 million, the move didn’t cause much of a stir — beyond being considered a hedge play by the retailer against the exploding popularity of Canadian athleisure brand lululemon , which debuted its initial public offering (IPO) in 2007. We’re not like, ‘Oh, it’s all about millennials.’

Millennials 105

Millennials Branding Retail Marketing Strategies 105

PYMNTS

OCTOBER 5, 2018

The brand largely focuses on (and sells to) younger shoppers — particularly millennials and Gen Z. The site in total offers 500 brands for consumers to choose from, of which only 19 are its own label (a little over 4 percent). million unique visitors come to shop its wares each month — and make a move on the public markets.

social media 135

social media Branding Course United States 135

PYMNTS

MARCH 9, 2017

As more companies ready themselves for eCommerce-based marketing strategies, the brick-and-mortar side is also prepping for integrating more connected in-store experiences. In its Evolution of Retail, 2017 Generation Z Shopper Survey, the company looked at shopping habits for the younger post-millennial generation.

Study 114

Study Analytics Millennials Retail 114

PYMNTS

APRIL 30, 2018

Samsung Electronics’ shipments declined to less than half of what the company shipped in the first quarter of 2017. With shipments of more than 21 million smartphones in the first quarter, Huawei maintains its first-place position with a market share of around 24 percent. However, the vendor is struggling to shed its low-cost image.

Marketing 116

Marketing Samsung Apple Marketing Strategies 116

PYMNTS

JANUARY 26, 2018

That seems to be the point of most of KFC’s bizarre fast food marketing ploys. They’re strange enough to grab eyes on social media newsfeeds, giving the brand viral attention. That’s exactly why KFC’s crazy marketing strategies actually aren’t crazy at all — more like genius. Weird” is a currency in this world.

Kentucky 101

Kentucky Las Vegas social media Branding 101

PYMNTS

FEBRUARY 16, 2018

She told investors during the earnings call that Pepsi’s investment in “eCommerce across multiple channels, from e-grocery, to direct to consumer, to pure play, helped drive exceptional growth in 2017.”. And the stumbles of CPG brands during recent months give credence to the idea that the transition has proved to be a bit of a challenge.

Retail 124

Retail Branding Mobile Strategy 124

PYMNTS

DECEMBER 27, 2017

Content strategy. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. However, only 31% have a documented strategy. What does it take to deliver an effective content strategy? Understanding the goals of the brand.

Trends 115

Trends social media Strategy Data 115

Accenture

MAY 22, 2019

Tim brings a unique perspective to treasury management services, having worked in industry, for solution providers and in consulting, helping commercial banks meet changing client expectations with new product and market strategies. percent between 2017 and 2019, down from 5.1 percent between 2014 and 2016.

Payments 150

Payments Customer Experience Survey Capital 150

PYMNTS

JUNE 9, 2018

However, our men’s team was eliminated in a late 2017 qualifying game against Trinidad and Tobago — it was an upset, which means the U.S. That has left an opening that Chinese brands are planning to spend — $832 million to fill on advertising — during the World Cup.

Regional 109

Regional Retail Branding Marketing 109

PYMNTS

AUGUST 9, 2019

Surescripts’s claims are unfounded, false and appear to be part of their overall market strategy,” a ReMyHealth spokesperson said. The policy isn’t new — it has been drawing complaints since 2017 — but according to antitrust experts, the policy is far more likely to come under regulatory scrutiny in the current political environment.

Strategy 144

Strategy San Francisco Policies Data 144

CB Insights

OCTOBER 23, 2018

In this analysis, we’ll explore the immediate and long-term challenges facing the CPG industry, as well as the business strategies that CPG brands are using to adapt. New CPG business strategies on the rise. Pinnacle Foods, which owns Vlasic pickles and other brands, has been targeted by activist investor Jana Partners.

Branding 73

Branding Industry Retail Strategy 73

William Mills

NOVEMBER 1, 2016

American Banker , through SourceMedia research, recently surveyed more than 300 chief information officers from various financial institutions about their 2017 budgets. For your marketing and PR teams? A true academic by trade, he currently oversees the marketing strategy for the Wilmington, N.C.-based based fintech.

Technology 40

Technology US Customer Experience Marketing 40

The Financial Brand

APRIL 30, 2017

The 2017 Financial Marketing Trends report, sponsored by Deluxe, provides an unequaled perspective into the allocation of budgets, prioritization of strategies and the challenges faced by financial marketers. The research also provides a clear delineation of these insights by size and type of organization.

Marketing 33

Marketing Strategy Digital Banking Trends 33

William Mills

SEPTEMBER 12, 2017

William Mills Agency will be live blogging at FinovateFall 2017. Cool name and branding. I like their branding. The company is now Envestnet, but until they drop the Yodlee brand they will always be Yodlee to me. THAT brand has been around about 20 years from the “dot com” days. MalauzaiMonkeys. They have raised.83

Samsung 69

Samsung Mobile User Experience Google 69

PYMNTS

APRIL 27, 2018

This difference is driving a shift in Starbucks’ marketing strategy. But that strategy didn’t work: The deal didn’t improve sales of other drinks in 2017. Of course, the company is no stranger to China: It’s been in the Chinese market for 20 years. As a result, the company is taking a new approach.

Marketing 125

Marketing America Strategy Mobile 125

CB Insights

OCTOBER 10, 2018

Unlike the other startup challengers that applied for bank charters out of the gate, Revolut challenged the conventional go-to market strategy by applying for an easier-to-acquire e-money license and targeting currency exchange rather than current accounts. In December 2017, Amazon’s Alexa Fund participated in its $16M Series A.

Retail 78

Retail Cards Millennials Mobile 78

PYMNTS

DECEMBER 30, 2019

We knew that for what we were building for, and what we were solving for, we needed to really build a brand new network from scratch.”. With significant investments in corporate payment solutions like its B2B Hub (launched in 2017), Mastercard says B2B is an increasingly important piece of its market strategy, according to CEO Ajay Banga. “We

Innovation 105

Innovation Payments Cards Technology 105

William Mills

JULY 26, 2018

According to HubSpot’s 2018 report, 81% of businesses use video as a marketing tool – up from 63% in 2017. It is important to be thoughtful in your video marketing, however. Understanding your marketing goals will help better focus your video marketing strategy and decide when video is the best option.

Video 41

Video Marketing social media Fintech 41

William Mills

MAY 9, 2018

Founded: August 2017. Founded: January 2017. We license the technology to HW vendors and brands. He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing. Press & Sales: Colby Ross, colby@projectfinance.io , 603-767-2089. Twitter: @yourfinanceapp.

Security 40

Security Samsung Strategy San Jose 40

CB Insights

FEBRUARY 27, 2018

In this report, we dive into the trends reshaping how our clothes and accessories are designed, manufactured, distributed, and marketed. How AI is influencing brands. D2C brands shun physical retail. Fashion brands of all sizes and specialties are using technology to understand customers better than ever before.

Industry 78

Industry Branding social media Retail 78

CB Insights

DECEMBER 14, 2017

In the process, these brands, spanning everything from detergent to sneakers, are radically changing consumer preferences and expectations. These well-positioned startups are not just competing with some of the biggest retail brands in mattresses, razors, shoes, and more, by launching their own brands.

Video 78

Video Branding Company Strategy 78

CB Insights

JUNE 7, 2018

For example, political consulting firm Cambridge Analytica created a psychographic profile that placed people in a particular market segment according to the presence or absence of five personality traits: openness, conscientiousness, extraversion, agreeableness, and neuroticism (popularly known as the OCEAN model of personality).

Marketing 78

Marketing Data Analytics Examples 78