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Direct To Consumer: Big Brands Vs. Small Brands

PYMNTS

In other words, what will make retailers more money – selling in brick and mortar, selling online or a combination of the two. Though the amount of online retailers is astounding, many consumers still prefer to shop in-store. In this piece, we’ll review some of the larger and smaller brands that have taken this concept and run with it.

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Online Ad Biz Neared $50B In Early 2018

PYMNTS

A new report from Interactive Advertising Bureau ( IAB ) shows that the online advertising business continues to grow at double-digit rates. This landmark figure cements digital advertising — whether display, search or mobile video — as one of the most powerful mechanisms of all time for brands to build relationships with consumers.

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Caesars Puts Stake In Online Betting Co DraftKings

PYMNTS

Caesars Entertainment announced that it has reached an agreement to offer DraftKings , the leading sports-tech entertainment brand in the country, providing market access for its online gaming products. The access is exclusive to Caesars locations across select states where the company operates casino properties. and Australia. .

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FTC Puts The Smackdown On Fake Online Reviews

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One cannot have the good without the bad, and that holds especially true, it seems, with online product reviews — a vital, useful part of eCommerce that is reviled by consumers, marketplace sellers and merchants alike. Talk to any online shopper, merchant or marketplace third-party seller. It comes from the U.S. FTC Penalty.

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The Little Lingerie Brand That Could

PYMNTS

Does this online brand have a chance at overtaking Victoria’s Secret? Customers responded, and, by 2012, the company was bringing in $1.1 s Top 5,000 list in 2015 overall and took the number two ranking for top retail brands. But besides a wide selection and inclusive mindset, what’s the secret to the brand’s success?

Branding 100
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Yelp Wins Court Ruling About Negative Online Reviews

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A recent California Supreme Court decision that essentially allows a negative Yelp post to stand about a lawyer could help determine how online reviews are treated in the future. The Hassell Law Group represented Ava Bird in a 2012 personal injury case for three months. A colleague disagreed.

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Affirm Mobile App Takes Honest Finance To All Online Merchants

PYMNTS

Affirm was founded by Max Levchin in 2012 to help to remedy that merchant-consumer relationship by giving online shoppers an alternative to traditional credit cards and retailer-branded installment loans when shopping online. This is all done in a matter of a few seconds with a few quick swipes and taps.

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