Remove 2011 Remove Marketing Remove Retail Remove social media
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China’s Recommerce Market Heats Up

PYMNTS

Venture capitalists are funding new entrants to the field, and features like authenticity guarantees, postings to social media, the use of data and post-sale services could propel the industry forward, according to a new report from Fung Global Retail & Tech. Smaller firms are growing quickly and making gains in the market.

Marketing 100
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Poshmark IPO Puts Spotlight On reCommerce

PYMNTS

The social media-focused platform company’s business model is simple: it’s a retail destination for consumers looking to sell their second-hand apparel and other goods or pick up desirable designer items for fraction of the price. Unique to Poshmark are social media aspects like the ability to share “likes” on favored items. “We

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Windsor Circle Boosts E-Retail Retention, ROI

PYMNTS

As retail pushes further into online spaces, many marketers and merchants alike are focused on clicks and open rates to measure the success of campaigns and consumer outreach, said Matt Williamson, cofounder and CEO of Windsor Circle. With its Predictive Lifecycle and Marketing Platform, the Durham, N.C.-based

Retail 100
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Five Key Takeaways From Poshmark’s IPO Filing 

PYMNTS

Social media-focused clothing reseller Poshmark became the latest platform company to file for an initial public offering (IPO) this week, hoping to catch an IPO wave that saw big first-day pops recently for Airbnb and DoorDash. We created Poshmark in 2011 to make buying and selling simple, social and fun.

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How Chubbies Went From A Cult Fave To A Highly Imitated Brand

PYMNTS

Chubbies takes its customer community seriously, and it makes it very clear that this is well beyond a marketing ploy. Though they entered the working world to take on tech, retail and finance, the passion never died and by 2011 they were ready to start living the dream. Chubbies is among the latter. As a result, the 5.5

Branding 107
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Beauty Store Lush And The Challenges Of (Nude) Shock Marketing

PYMNTS

And Lush, to force the issue, decided to bring attention to it in the most logical way possible — by stripping off their own packaging in the hopes that the sight of mass nudity in a retail environment will both inspire consumers to be more responsible — and remind them of the importance of a good all-over skin care regimen.

Marketing 110
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It’s Getting Real On The Retail Revolution Frontline

PYMNTS

These days, retail merchants must reach customers, both in-store and online, securely and conveniently. According to Dasilva, the past decade-plus has brought three major payments revolutions, each of which shook the retail industry. There’s increasingly less middle ground between getting omnichannel right or fading into oblivion.

Retail 100