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How Something Navy Became Nordstrom’s First Influencer-Created Private-Label Brand

PYMNTS

Charnas, based on a tip from her sister, decided to start a fashion blog in 2009. Today, she noted, things are quite good, as she is the rare internet celebrity who has turned a social brand into a bankable retail venture. The brand still does one-off partnerships, but they are much more selective in how they choose them.

Branding 184
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Revolve Rides The Power Of Influencers All The Way To An IPO

PYMNTS

The brand largely focuses on (and sells to) younger shoppers — particularly millennials and Gen Z. The site in total offers 500 brands for consumers to choose from, of which only 19 are its own label (a little over 4 percent). the site added over 1,000 new styles each week in 2017, from emerging, established and owned brands.

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Luxury Marketplace Takes A Virtual Turn

PYMNTS

He founded the company in 2009 with 100 pounds after a stint in the music business. This investment in virtual experiential eCommerce demonstrates our long-term commitment to the success of our key partner brands. A click presents a new menu of brands. Enter Elio D’anna. And we like where we are right now. This is luxury tech.

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Crypto Fundraising Has Been Banned On WeChat

PYMNTS

In other crypto news, this time involving Facebook, PYMNTS CEO Karen Webster wrote about the social media giant’s plans to reenter the crypto landscape. Déjà vu because it was 10 years ago, in May of 2009, that Facebook launched the alpha version of Facebook Credits.

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BigCommerce Raises $64M Led By Goldman Sachs

PYMNTS

BigCommerce , the eCommerce platform for retailing brands, announced news on Wednesday (April 25) that it has closed a $64 million round of funding. eCommerce is constantly evolving, and brands need technologies that allow them to stay current and competitive. With the new funding, BigCommerce said it has now raised over $200 million.

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Strava’s Journey From Fitness App To Fitness Ecosystem

PYMNTS

In some ways, Strava is a very much like any social media platform, albeit with a slightly narrower focus than most. It is getting very serious about the larger social media play and the ecosystem it hopes to build around it. Quarles is new to his job, having come on board last spring, but he is not new to social media.

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FashionPass And Wardrobe Rentals Tailored To Influencers

PYMNTS

With the successful launch of Rent the Runway in 2009, there have been many variations of fashion-on-demand rental services. Instead, the brand directly addresses influencers and those aiming to become influencers, whose livelihood literally depends on how well they can outfit themselves. She’s going to weddings,” she said.