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Email, Social Media King For Retail Marketers

PYMNTS

While most retail marketers have similar goals in 2017 in terms of enhancing consumer engagement and increasing sales, the online realm of marketing outreach remains king. The data shows a significant amount of retail marketers selecting these channels, at 68 percent for email and 54 percent for social media.

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Why AI Is Social Media Fraud’s New Best Friend

PYMNTS

It can be difficult these days to remember the almost idyllic promise of social media when it first entered the general consumer consciousness. That’s not to tempt one into nostalgia, or to suggest that social media has become marred beyond recognition. Digital Evolution. Fraud Increases. trillion in 2018.

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Deep Dive: Why Retailers Are Merging Online, In-Store Shopping For The Omnichannel Age

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Consumers have shopped online, via mobile devices and at brick-and-mortar stores in various capacities for years, but the pandemic is dramatically expanding the connections between these channels. billion online in Q2 2020. These trends have prompted many retailers to provide features that combine the best of both worlds.

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Luxury Retail Steps Up Its Offline And Online Game

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Luxury and upscale retail are undergoing some significant changes as the holiday shopping season kicks off and a new decade approaches. The retailer recently delivered earnings that beat analysts’ expectations for the recently completed financial quarter, even as its net sales declined year over year. Social Retail.

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GoDaddy Agrees To Buy Poynt To Boost Digital Payments Technology

PYMNTS

GoDaddy was interested in Poynt because of the digital shift in payments due to the pandemic, as well as in-person and online shopping converging more all the time, the release stated. The deal is expected to close in the first quarter of 2021. He said a business could do both, and that they didn't have to be competitors.

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Fleet Feet: Running Shoe Retailer Sprints With Technology

PYMNTS

The Carrboro, North Carolina-based chain has used its technology-first strategy to get, keep and grow its customer base – even while its stores were shut down early in the pandemic. While stores were closed, Fleet Feet saw tremendous growth in its online business. Fleet Feet has come up with proprietary technology to address that.

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Google Rolls Out ‘Product Discovery Solutions For Retail’ Suite

PYMNTS

Google Cloud is rolling out Product Discovery Solutions for Retail, a new suite of services that will use artificial intelligence (AI) and machine learning (ML) to help eCommerce firms deliver personalized consumer experiences during a shopping journey’s initial phase. "As Vision API Product Search.

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