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What You Didn’t Know You Didn’t Know About Millennials

PYMNTS

Millennials as a generation are probably the most speculated and talked-about generation in human history. More seriously, millennials are increasingly viewed as a generation a bit in peril. Millennials Bowl. As it turns out, millennials love sriracha, yoga pants, Netflix, chilling, Snapchat and bowling. There are 75.4

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For Macy’s and Men’s Wearhouse, No Millennial Tux and Tails Tailwind

PYMNTS

It’s been chronicled in these virtual pages that millennials are the driving force behind change – change in how payments are done, how banking is banked, how social media influences commerce (or doesn’t) and how shopping may become a hybrid of high touch across the digital and physical realms. Think blazers.

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The Buyers: Generation Z’s Shopping Preferences

PYMNTS

Yes, those born between 1994 and 2002 are starting to push millennials over in terms of shaping commerce and eCommerce trends. By the year 2020, Gen Z will make up 40 percent of the entire United States population, according to retail consulting firm HRC Retail Advisory. Get ready, retailers.

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Revolve Rides The Power Of Influencers All The Way To An IPO

PYMNTS

The brand largely focuses on (and sells to) younger shoppers — particularly millennials and Gen Z. The part of its business — and the use of its proprietary technology — the firm is most known for is in how it leverages its army of more than 2,500 social media influencers who drive the firm’s marketing efforts. “We

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The Buyers: Shift In Luxury Consumers

PYMNTS

In the more well-developed areas, like the United States and the European Union, only 53 percent of consumers are buying more luxury goods. The surprise luxury consumers who’re popping up, according to Bain’s research, are millennials and Generation Z.

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Fishing Interconnected Waters For Brick-And-Mortar Success?

PYMNTS

From eCommerce warehouses like Amazon to social media sales, it’s no secret that constant connectivity has changed many consumers’ shopping habits. And, according to the United States Census Bureau , the clear majority of retail transaction volume — more than 90 percent — is still spent offline.

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Meet The Personas Behind The Rise Of Contextual Commerce

PYMNTS

The payments provider and news and research firm collaborated on the new Contextual Commerce Report , with findings based on a survey of more than 2,000 consumers throughout the United States. The webinar takes a deep dive into those findings. Contextual Commerce Landscape. First, here’s a quick definition of contextual commerce.

Meeting 110