Remove Millennials Remove social media Remove Technology Remove United States
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The Buyers: Generation Z’s Shopping Preferences

PYMNTS

Yes, those born between 1994 and 2002 are starting to push millennials over in terms of shaping commerce and eCommerce trends. From iPads to desktops and smartphones, it seems that interacting with technology has become intuitive for this generation. Get ready, retailers. They appreciate the hands-on experience of shopping in a store.

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Revolve Rides The Power Of Influencers All The Way To An IPO

PYMNTS

The brand largely focuses on (and sells to) younger shoppers — particularly millennials and Gen Z. The part of its business — and the use of its proprietary technology — the firm is most known for is in how it leverages its army of more than 2,500 social media influencers who drive the firm’s marketing efforts. “We

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Tweet to pay: Is this the future of banks maintaining a competitive edge?

Abrigo

Groupe BPCE, France’s second largest bank (by customers), has utilized the API of the global social media giant Twitter to allow their customers to transfer money via a tweet. Offering convenient ways to bank can be an appealing option to draw in those new customers, particularly for the millennial generation.

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Meet The Personas Behind The Rise Of Contextual Commerce

PYMNTS

The payments provider and news and research firm collaborated on the new Contextual Commerce Report , with findings based on a survey of more than 2,000 consumers throughout the United States. The webinar takes a deep dive into those findings. Contextual Commerce Landscape. First, here’s a quick definition of contextual commerce.

Meeting 110
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How Winnie Wants To Build The Portal Parents Need

PYMNTS

Like many of their fellows, they were young, entrepreneurial and technology-minded. The crowdsourced directory of family-friendly businesses is still a huge component of what we do … and this has grown to over two million places across the United States,” noted Mauskopf in a report. A Better Solution Than Google.

Google 115
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Banking on a Winner: Fostering innovation to compete in today’s financial environment

ZootBlog

Banks need to decide if they can be nimble enough to compete on their own or if they should develop technology partnerships. There are now more than 8,000 financial technology companies in the United States with the potential to shake up traditional financial institutions. Fintech Houses. Alternative Lenders.

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The Wellness Economy: The Buzzy Trend Reshaping Everything From Personal Care To Real Estate

CB Insights

Notably, millennials are more lifestyle-focused, placing a greater value on health and wellness over material goods than ever before. According to Eventbrite data, 78% of millennials would choose to spend money on a desirable experience over buying physical goods. Meet Maya, our hypothetical wellness-focused millennial consumer.

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