The Buyers: Generation Z’s Shopping Preferences
PYMNTS
JULY 7, 2017
Yes, those born between 1994 and 2002 are starting to push millennials over in terms of shaping commerce and eCommerce trends. The buying power of Gen Z comes out to $44 billion, according to an IBM and National Retail Federation study. Get ready, retailers. They appreciate the hands-on experience of shopping in a store.
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