Community Millennials social media United States 
PYMNTS
OCTOBER 5, 2018
The brand largely focuses on (and sells to) younger shoppers — particularly millennials and Gen Z. The part of its business — and the use of its proprietary technology — the firm is most known for is in how it leverages its army of more than 2,500 social media influencers who drive the firm’s marketing efforts. “We
PYMNTS
JULY 4, 2018
The crowdsourced directory of family-friendly businesses is still a huge component of what we do … and this has grown to over two million places across the United States,” noted Mauskopf in a report. But we also have these real-time answers to any parenting question from this authentic, supportive community.”.
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PYMNTS
JULY 9, 2016
A few years ago, The New York Times took a shot at the quantification of fun with an article that does the rounds on social media every summer in late June despite the fact that it is now four years old. Their headline figure was $16 billion, which is the aggregate value of the summer camp industry in the United States.
ZootBlog
NOVEMBER 11, 2015
There are now more than 8,000 financial technology companies in the United States with the potential to shake up traditional financial institutions. Neobanks are gaining traction with millennials and the underbanked by connecting to their customers in a way that most banks do not—through the experience. Fintech Houses.
CB Insights
SEPTEMBER 24, 2018
Notably, millennials are more lifestyle-focused, placing a greater value on health and wellness over material goods than ever before. According to Eventbrite data, 78% of millennials would choose to spend money on a desirable experience over buying physical goods. Meet Maya, our hypothetical wellness-focused millennial consumer.
PYMNTS
DECEMBER 3, 2019
What most people don’t realize is how long this has been the case in the United States. It’s why things like the Macy’s Thanksgiving Day parade come into existence during roughly the same time (1924) — it was an easy way to light up a beacon to the consumer community. According to PYMNTS data, 48 percent of millennials and 54.1
CB Insights
SEPTEMBER 4, 2019
Popular media coverage of millennials often fixates on the industries the generation is allegedly killing and their supposed fiscal irresponsibility. Some industries benefiting from millennials’ increased spending power, such as travel, reflect well-worn Gen Y tropes like the general preference for “experiences” over things.
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