Bank Innovation

JANUARY 30, 2019

s robust marketing strategy for its retail bank has paid off, as the bank today reported that half of its new retail customers were millennials. Of Ally Financial’s 230,000 new retail deposit customers via its retail side, Ally Bank, 126,500 were millennials, according to bank’s earnings report released today.

Retail 170

Retail Millennials Marketing Strategies Strategy 170

PYMNTS

NOVEMBER 11, 2016

That’s why marketers will be leveraging mobile in their holiday shopping strategies this year, with new and creative strategies that focus more on omnichannel solutions and less on generic mobile coupons. Mobile coupons are still popular, especially among millennials. For millennials, that number is 90 percent.

Mobile 188

Mobile Marketing Survey Marketing Strategies 188

PYMNTS

DECEMBER 12, 2019

Verishop is targeting mainly younger, affluent and millennial shoppers. It has website tabs for picks from fashion and social media influencers as well as sustainably sourced products. The company continued, “They want to grow their businesses online to reach millennial shoppers, but few platforms align with their values.

Los Angeles 131

Los Angeles San Francisco social media Millennials 131

PYMNTS

MAY 16, 2017

What’s helping both of these companies to reach the largest generation in today’s workforce ( millennials surpassed baby boomers with 75.4 million), is a digital-first and more open strategy to all aspects of the retail lifecycle.

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Insights on Business

FEBRUARY 13, 2019

Next was born to complement Bradesco’s strategy. Revamping the company’s internal structure is one of the first steps Bradesco took to achieve the goal of creating experiences that meet expectations of millennials. If it doesn’t, negative news travels fast through millennial networks. Social-based marketing.

Albuquerque 152

Albuquerque Digital Banking Millennials social media 152

NCR

JANUARY 12, 2017

Social channels provide marketers and advertisers in the financial space a compelling opportunity to connect with their target audiences in ways unfathomable a decade ago. Snapchat is extremely popular among the highly engaged millennial audience known to have less interest in and trust for financial institutions. It’s a necessity.

social media 40

social media Video Branding Examples 40

PYMNTS

FEBRUARY 24, 2017

Revlon will be stamping its name on 10 million Amazon shipping boxes, said Internet Retailer , to make an impression on eCommerce shoppers (especially the coveted millennial cosmetics market) as part of a campaign called the Love Project. As PYMNTS reported in December , the beauty industry has become ruled by millennials.

Millennials 121

Millennials social media Strategy Branding 121

PYMNTS

OCTOBER 5, 2018

The brand largely focuses on (and sells to) younger shoppers — particularly millennials and Gen Z. The part of its business — and the use of its proprietary technology — the firm is most known for is in how it leverages its army of more than 2,500 social media influencers who drive the firm’s marketing efforts. “We

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social media Branding Course United States 135

Gonzobanker

NOVEMBER 16, 2023

Traditional financial institutions that want to compete with fintech disruptors like Chime and X (formerly known as Twitter) need to up their social media game. hours per day on social media. Sofi has built strong engagement through its Richer Lives social media strategy and influencer Vivian, “your rich BFF.”

social media 97

social media Marketing Millennials Trends 97

Accenture

APRIL 26, 2017

Given that this trend is coinciding in with an ongoing shift by younger consumers towards more innovative channels—the likes of wearables, social media and instant messaging—it’s possible that the continued strong usage of branches is a transitory effect. But our study gives no indication of that. So, what does the research tell us?

Millennials 234

Millennials social media Innovation Study 234

PYMNTS

SEPTEMBER 20, 2016

There’s a reason millennials like Domino’s : It makes it really easy to order pizza on the go or on social media. For some time now, Domino’s has been aggressively courting millennials and using technology to lure them. And that ease of use just got even easier with the addition of placing orders via Facebook.

Millennials 100

Millennials social media Strategy Technology 100

PYMNTS

JANUARY 20, 2020

Millennials to the Rescue. The experience of buying, sending and receiving greeting cards continues to undergo changes in a world where social media and sparkling, decorated texts often suffice for getting across congratulatory messages. The move has much more to do with the decline of handwriting, of course.

Retail 183

Retail Millennials Cards social media 183

Perficient

FEBRUARY 10, 2021

If you don’t have an assured plan yet, be honest and say it’s in-development but that your organization will keep updating the status of availability on the website, on social media or via your providers’ phone lines. Help caregivers help their loved ones access COVID-19 vaccinations.

New York City 484

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PYMNTS

JANUARY 24, 2017

It looks as though millennials may soon face competition as the generation to watch. Social media and digital advertising will be dominant in marketing strategies targeted to Generation Z, but retailers must adopt these mediums in interactive ways to inspire and engage this emerging generation of consumers.”.

Retail 100

Retail social media Survey Study 100

PYMNTS

AUGUST 11, 2017

The surprise luxury consumers who’re popping up, according to Bain’s research, are millennials and Generation Z. With 56 percent of millennials around the world looking to spend more money on luxury items this year, according to YouGov’s “ Affluent Global Perspective Study ,” the industry may have a tough time on its hands.

Millennials 122

Millennials Survey Retail social media 122

PYMNTS

AUGUST 17, 2017

It can be argued that some of the toughest buyers to keep in mind when planning out retail strategies are teenagers. Engagement Labs’ CEO Ed Keller highlights the opportunity that social presents for retailers looking to connect with teens. “By As it appears to be, catering to teen shoppers is a rough task for most retailers.

Retail 127

Retail social media Online Mobile 127

The Financial Brand

AUGUST 11, 2020

The post 10 Years Ago, Targeting Millennials Was Critical – What Now? The huge generation will inherit massive wealth, but are ill-equipped to deal with it. Here's how banks and credit unions can (and must) help. appeared first on The Financial Brand.

Millennials 43

Millennials Branding social media Marketing Strategies 43

PYMNTS

AUGUST 17, 2017

It can be argued that some of the toughest buyers to keep in mind when planning out retail strategies are teenagers. Engagement Labs’ CEO Ed Keller highlights the opportunity that social presents for retailers looking to connect with teens. “By As it appears to be, catering to teen shoppers is a rough task for most retailers.

Retail 114

Retail social media Online Mobile 114

PYMNTS

FEBRUARY 21, 2020

Instead, Canada Goose went for experiential retail, a strategy that has become more important as consumers want to do things when they buy things. High-end home design retailer SHOWFIELDS is making its experience strategy more integrated and permanent. It is unashamedly aimed at millennials. Experiential Retail Expands.

Retail 141

Retail Miami Millennials social media 141

PYMNTS

DECEMBER 4, 2017

The strategy likely helps the brand stand out among millennials, since the ads are humorous and highly shareable via social media, attracting a demographic that loves to buy things “ironically” — and the more absurd the better, as evidenced by the popularity of clothing stylized with such imagery as cats in outer space.

Kentucky 108

Kentucky Apple Millennials social media 108

Independent Banker

OCTOBER 29, 2014

Out of Mom and Dad’s basement, millennials are primed to become your next best customers. Bauhs is on the tail end of the “millennial” generation, which is commonly defined as those born between 1980 and 2000. This is really the moment for community banks to show that they’re a fit for millennials. By Ed Avis.

Millennials 110

Millennials Community Bank social media Community 110

PYMNTS

DECEMBER 30, 2020

College-educated shoppers also outpace those with only high-school degrees or less, while bridge millennials, millennials and Generation Zers expressed greater interest than Gen-X and Baby Boomers did. This is the sharp point of our strategy. For example, 43.9 percent who earn less than $50,000.

Branding 257

Branding Millennials Retail social media 257

Gonzobanker

APRIL 3, 2019

It’s not a “Millennial thing.” Focus on digital marketing and social media , supplemented with physical outreach to drive digital , such as enhanced contact centers, bank-at-work programs, trade shows, art exhibits and other outreach. It’s now the primary way the purchasing process begins, if not finishes.

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PYMNTS

SEPTEMBER 12, 2018

A lifestyle brand for millennial buyers with an eye for design – but perhaps not the pocketbook for designer prices – the watch and accessories startup MVMT started on its path in 2013. million followers across social media channels, it seems fair to assume there are more people who would like to join.

social media 101

social media Branding Millennials Groups 101

PYMNTS

MAY 26, 2016

Zenefits had a bit of a social media blitz (and media blitz surrounding the social media), as the CEO of the beleaguered online human resources management company took to cyberspace to refute an article by The LA Times that compared the two as disruptive firms that wound up being disrupted themselves, at least partly by hype and valuations.

social media 100

social media Oregon Millennials Resources 100

William Mills

MAY 4, 2017

With the proliferation of communication channels available today—from traditional print media and broadcast to online and social media—effectively managing a credit union’s communications strategy is a complicated business. Both millennials and Gen X tend to consume content in the evening hours (8 p.m.

Millennials 50

Millennials social media Groups Branding 50

PYMNTS

NOVEMBER 13, 2019

He said the global economy had been marked by the emergence of new technologies and social media, eCommerce platforms and all manner of promotions delivered across smartphones and tablets. That’s especially true with the continued rise of millennials, who seek instant engagement from the brands with which they interact.

Millennials 118

Millennials social media Retail Cards 118

PYMNTS

AUGUST 17, 2017

But, while closing physical bank branches might appear to be a wise cost-saving measure, the move comes with risks that could hurt banks’ relations with new millennial customers. It has also meant working in anticipation of the changing needs of millennial users. Staying on Top of Customer Expectations.

Millennials 132

Millennials Digital Banking San Francisco Fintech 132

Abrigo

MAY 5, 2022

In many cases, the podcasts or hosts have sizable social media followings, and all release a new episode at least once per month so you can stay up to date with the latest trends in the finance world. Some recent episode titles include: “Should Bankers Fear Apple’s Future Growth Strategy?”

Community 195

Community Lending Maine Resources 195

PYMNTS

AUGUST 26, 2016

Apple Again Trying Social Media Apps. While Snapchat is popular among Millennials, Facebook is steadfastly a Baby-Boomer favorite , so it looks like Apple is maximizing target market opportunity. Similar risk strategies have seen a 50/50 success rate. In 2010, the same strategy was taken with the iPod Touch.

Apple 100

Apple social media Retail Strategy 100

Independent Banker

NOVEMBER 13, 2014

Out of Mom and Dad’s basement, millennials are primed to become your next best customers. Bauhs is on the tail end of the “millennial” generation, which is commonly defined as those born between 1980 and 2000. This is really the moment for community banks to show that they’re a fit for millennials. By Ed Avis.

Millennials 87

Millennials Community Bank social media Community 87

PYMNTS

JANUARY 31, 2018

Various other strategies can drive checkout conversions such as free shipping, site help, coupons and guarantees. Traditional paper coupons — and digital coupons alike — are popular with consumers, even millennials (who don’t shop and just eat avocado toast ). Perhaps more social media. While eCommerce sales in the U.S.

Retail 112

Retail Millennials social media Strategy 112

PYMNTS

JULY 15, 2016

Online shopping starts and ends earlier than offline, but a successful season requires an active online strategy right up to the end,” the report states. Eighty-seven percent of millennials have a phone with them at all times, and they use them voraciously. billion, despite only accounting for 19 percent of total enrollment.

Millennials 100

Millennials Retail Online Study 100

American Banker

JUNE 24, 2016

Digital tools improve a bank's traditional sales process, but relationship-based banking is still a huge factor in winning over millennial customers.

Digital Strategies 53

Digital Strategies Strategy Millennials Tools 53

PYMNTS

OCTOBER 5, 2017

Notable players in the FinTech P2P space include Square Cash and PayPal-owned Venmo, which has gained popularity for incorporating social media elements to appeal to younger consumers while helping users overcome the “ awkwardness of money ,” as the company likes to say. The Standalone Strategy.

Millennials 100

Millennials social media Survey Payments 100

Banking 2020

MARCH 7, 2015

8 astonishing facts bankers should know about millennials: Did you know that recent data shows that 52% of millennials prefer non-traditional payments ? Six strategies to attract young members: With the average age of credit union members being consumers in their mid-to-late 40s, credit unions are missing a major market –millennials.

Mobile 40

Mobile Millennials Payments social media 40

PYMNTS

JULY 9, 2018

Crew in the affections of many millennials, but Wadle mostly dismisses that classification. Madewell’s appeal, she noted, expands far outside the millennial demographic, largely bolstered by its holistic approach to viewing consumers and their feedback.

Branding 100

Branding Millennials social media Retail 100