Marketing Millennials Report User Experience 
PYMNTS
AUGUST 20, 2019
In the second quarter of this year, seven existing merchants dropped out and four joined the subscription market. The market saw more fluctuation earlier in 2018, though. It might make sense for players in a crowded market to try to differentiate themselves and improve performance. percent of millennials planning on the same.
PYMNTS
JUNE 26, 2017
It seems that most every industry these days is vying for millennial dollars and devotion. For an industry where millennials are projected to spend nearly $800 billion in 2017 (that’s 7 percent more on monthly food budgets than average Americans), restaurants are hankering to pull out all the stops to get millennials to order — in or out.
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PYMNTS
JANUARY 19, 2017
According to eMarketer , it’s expected that younger generations in India will help drive the number of smartphone users in the country to 267.1 A recent survey of adult smartphone owners under 35 in India, conducted by digital marketing firm Regalix , revealed that 83 percent respondents had used their mobile device to shop online.
Gonzobanker
NOVEMBER 16, 2023
Banking leaders looking for the next wave of growth need to think differently about marketing to half the population. This means a significant contribution in terms of budget and resources from the marketing department. The neobanking application with 15 million users reportedly spent $80 million on marketing in 2021.
PYMNTS
MARCH 17, 2020
While user experience is key, these tools must also be agile enough to rise to small- to medium-sized businesses’ (SMBs’) digital-native foundations. But when platforms can promote automation without adding complexity to the user experience, these technologies will be able to find traction within SMBs everywhere.
PYMNTS
SEPTEMBER 15, 2020
That number climbs to 38 percent among baby boomers, 74 percent for Generation Xers and 85 percent for millennials and Generation Z consumers. Kikkeri said that’s why FIs must consider how to leverage their FinTech partnerships and push to market the digital services that customers have become habituated to in the past six months.
PYMNTS
OCTOBER 23, 2017
Oh, and security, too – but not at the expense of that frictionless user experience. Although some customers ( millennials : cough, cough) may value convenience above all else, that youthful sense of fiscal invincibility does not extend to their elders, who place a higher premium on transaction security.
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