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Why Retailers Should Stop Focusing On Millennials

PYMNTS

It seems that retailers and marketers don’t. With marketers clamoring to attract the fleeting attention of millennial and Gen Z shoppers, the older demographic (roughly between the ages of 53 and 71) is often overlooked. Nor should they assume that millennial-focused ads will trigger boomers’ desire for perennial youth.

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Why Millennials And Gen Z Could Save 2020's Holiday Shopping Season

PYMNTS

Consumers are shopping more online , are increasingly interested in contactless payment methods and are showing up in stores to buy, not to browse. They’re also looking for curbside pick-up when they order online, omnichannel interactions and more choice when it comes to how they pay and when. And there's a huge opportunity.

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L’Oréal, Instagram Lead Late-Year Social Commerce Push

PYMNTS

New announcements from Instagram , L’Oréal and Snap lead the way, as consumers find new ways to shop from shared videos and social posts. Instagram’s announcement that it will make its Reels feature shoppable is a clear response to TikTok’s popularity and the latest in Facebook’s corporate push toward more commerce and video.

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Why Are Half Of Millennials Still Using Print Coupons?

PYMNTS

First, video killed the radio star. But just when the last iPods started giving way to entirely online streaming services, millennial audiophiles suddenly fell back in love with vinyl records — a music format they never even knew growing up. Then, CDs, MP3s and the iPod caused the death of their predecessors.

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Subscriptions Change How Online Gaming Plays To Win

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Video games have changed a lot since the early days of home gaming in the late 1970s and early ’80s. Video game manufacturers operated a different model of sorts: Create great games to get consumers to buy the hardware, then keep cranking out great games that would keep consumers on board and upgrading those devices.

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The Digital Real Estate Boom (And How Long It Might Last)

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The COVID-19 pandemic has been good for the real estate market. Meanwhile, millennial consumers have drastically picked up the pace of their home buying. Pushed by all of that suddenly exploding demand, the real estate market (particularly the digital retail market) has been booming. All in, U.S. Still, the U.S.

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DoorDash IPO Price May Come In Higher Than Targets

PYMNTS

They’re impressed by the delivery company's ability to stay on top of the market and show profits. market, which the company said shows the large potential it has to keep expanding into new markets. The IPO market has been quiet in December in years past, but this year it looks to be bustling.