Perficient

JANUARY 20, 2021

It’s our job as marketers, designers, and strategists to develop and design inclusive web experiences and user interfaces. We must think from a global-to-global first perspective and connect our marketing strategy to understanding specific audiences for well-rounded inclusive website design.

Marketing Strategies 496

Marketing Strategies Strategy Regional Marketing 496

BankInovation

MAY 3, 2024

Financial institutions that have gained agility through long-term technology investments are better prepared to complete mergers and acquisitions with limited client disruption. Customers want stability and expectations for seamless experiences can […]

Marketing Strategies 112

Marketing Strategies Strategy Technology Marketing 112

South State Correspondent

SEPTEMBER 20, 2022

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

Conference 195

Conference Marketing social media Data 195

BankInovation

MAY 9, 2024

Financial institutions that think about efficiency and growth when considering tech spend can respond quickly to merger and acquisition opportunities, Danny Baker, vice president of market strategy at technology provider Fiserv, told Bank Automation News.

Marketing Strategies 83

Marketing Strategies Strategy Technology Marketing 83

Perficient

AUGUST 14, 2023

Strategies for Seamless Migration and Accelerated Experimentation Growth The upcoming Google Optimize sunset has made it crucial for businesses to find reliable replacements. This approach leverages advanced technology, data analytics, and a culture of continuous learning to facilitate quick decision-making and improve business outcomes.

Google 419

Google Tools Analytics Strategy 419

Perficient

JULY 20, 2020

Our very own Nate Bauer , director – digital marketing consulting, will be moderating the panel: Analyzing Media Coverage Across Channels to Uncover Actionable Intelligences. Nate has spent the majority of his career focusing on developing digital marketing strategy-led solutions. Product & Brand Disruptive Marketing.

Customer Experience 526

Customer Experience Analytics Leadership Marketing Strategies 526

Perficient

MARCH 1, 2021

Digital marketing has been part of marketing programs for decades. award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can be applied to today’s digital marketing strategy. ? Transcripts.

Marketing 309

Marketing Study Video Phoenix 309

PYMNTS

MAY 4, 2020

Although there is no playbook, there are strategies and tactics that defined pre-pandemic retail and can perhaps contribute to saving post-pandemic retail. Customer segment planning and predictive analytics have been absent from any recent retail marketing discussions. Marketing strategies have been somewhat shoddy during the pandemic.

Strategy 182

Strategy How To Retail Data 182

PYMNTS

NOVEMBER 11, 2016

That’s why marketers will be leveraging mobile in their holiday shopping strategies this year, with new and creative strategies that focus more on omnichannel solutions and less on generic mobile coupons. Mobile coupons are still popular, especially among millennials.

Mobile 188

Mobile Marketing Survey Marketing Strategies 188

Perficient

SEPTEMBER 9, 2020

Some may do onboarding to encourage existing customers to use a new platform, but it requires more investment and strategy than just that. For B2B organizations, this means rethinking the way you buy, sell, market, and service your products and examining your go-to-market channels. Having the Right Technology.

Resources 340

Resources System Marketing Strategies Strategy 340

PYMNTS

FEBRUARY 2, 2021

Showrooms are a staple in the furniture and interior design space, but as demand for online shopping experiences proliferates in the B2B segment, furniture suppliers have had to adjust their sales strategies. Looking ahead, he said the company is also investing in 3D-imaging technology to further meet buyers’ needs. A Hybrid Approach.

Marketing 170

Marketing Strategy Meeting Online 170

William Mills

FEBRUARY 8, 2024

In the ever-evolving landscape of financial technology (Fintech), where innovation and competition are the norm, the ability to generate high-quality leads is crucial. For Fintech companies looking to serve financial institutions, effective lead generation is not just a strategy, it's the lifeline for sustainable growth.

Strategy 82

Strategy Fintech Financial Technology Innovation 82

Bank Innovation

AUGUST 6, 2019

Ibotta, a seven-year-old cashback rewards app, has raised an undisclosed amount of Series D funding, led by Koch Disruptive Technologies, at a $1 billion valuation.

Denver 170

Denver Marketing Strategies Strategy Marketing 170

Perficient

SEPTEMBER 8, 2020

Use Gifs to Increase Your Marketing Efforts. For our second installment of the Visual Storytelling series, let’s examine how creating and using gifs can enhance your message and impact your marketing strategy. The pronunciation of gif – hard “g” versus soft “g” – has been an ongoing argument in the technology world for years.

social media 348

social media Branding Video Marketing 348

PYMNTS

SEPTEMBER 13, 2016

Alisdair is a technology entrepreneur and brings nearly two decades of industry experience to his role leading product management and strategy for ThreatMetrix. Armen leads worldwide marketing strategy and execution for ThreatMetrix. CEO of Market Platform Dynamics. Chief Products Officer, ThreatMetrix.

San Jose 100

San Jose Strategy Fraud Marketing Strategies 100

PYMNTS

APRIL 12, 2017

USA Technologies (USAT), a payment technology provider of cashless and mobile transactions in self-serve retail, announced Tuesday (April 11) that Sneaker Syndicate, a high-end athletic shoe boutique in Orlando, Fla., This technology has opened the door to a new world of amusement and vending games.”.

Technology 100

Technology Retail Marketing Strategies Marketing 100

BankInovation

FEBRUARY 8, 2022

Core provider Fiserv’s market strategy continues to focus on bank partnerships and fintech acquisitions as revenues grow and development picks up speed. Financial technology revenue clocked in […]. Financial technology revenue clocked in […]. Adjusted revenue was $4 billion, up 11% year over year.

Fintech 98

Fintech Marketing Strategies Financial Technology Strategy 98

PYMNTS

JUNE 22, 2020

In her new role, Kabakoff will oversee Lunchbox’s “go-to-market strategy” aimed at giving restaurants an alternative to third-party ordering sites. The New York-based omnichannel restaurant platform announced Monday (June 22) it had hired Kabakoff as vice president of solutions.

New York 326

New York Marketing Strategies Customer Experience Maine 326

Independent Banker

OCTOBER 31, 2021

But it doesn’t matter how spectacular your marketing campaign is if it’s not reaching the right people—or anyone, for that matter. In a 2019 Marketing Evolution survey, 37% of marketing professionals said their organization experienced wasted marketing spend—roughly 21 cents in every dollar.

Marketing 91

Marketing social media Video Community 91

Long Lasting Ideas

MARCH 22, 2019

Continue reading Community banks – Technology, reliability and a cautionary tale at Bank Marketing Strategy + Ideas. later, he wrote two checks to his new landlord totaling $900 to cover his. deposit and first month’s rent. after that, he got an angry call from the landlord.

Community Bank 65

Community Bank North Carolina Community Technology 65

The Financial Brand

FEBRUARY 12, 2024

Top CMOs are using technology to create novel marketing strategies and uncover new revenue streams. This article 4 Banking CMOs to Watch in 2024 appeared first on The Financial Brand. The efforts are leading to an increase in customers and are producing measurable results.

Marketing Strategies 35

Marketing Strategies Strategy Branding Marketing 35

Digital Growth Institute

JUNE 25, 2021

How do consumer journeys play a role in digital growth, and how can banks maximize their growth and build trust through technology? There’s so much talk about digital growth these days, especially in the financial sector and banks and credit unions in particular. But what exactly is digital growth ?

Marketing Strategies 17

Marketing Strategies Strategy Marketing Technology 17

PYMNTS

JANUARY 18, 2018

But according to a new report from EY, it would be unfair to say that regulation is the only driving force behind large banks’ changing market strategies. In its Global Banking Outlook 2018 survey , EY assessed 221 financial institutions across 29 markets. Optimism Up. “The

Regulation 156

Regulation Innovation Fintech Marketing 156

Perficient

SEPTEMBER 30, 2020

As we enter into the 2020 holiday season and great uncertainty remains around what to expect, it’s critical to map out your strategy and how to deal with the challenges that may present themselves over the next three months. This taught us that the market could change rapidly and in unexpected ways.

Video 508

Video Survey Strategy Marketing 508

PYMNTS

MARCH 1, 2017

To succeed in retail (and retail marketing), merchants and advertisers need to keep up with what shoppers want, how they buy, and where. You need to be able to market with relevance,” Hale said. TouchCR fills these needs, Hale said, noting that TouchCR works best for mid-market, consumer-facing companies.

Marketing 100

Marketing Data Innovation Retail 100

Perficient

OCTOBER 7, 2020

As the automation industry continues to make inroads into the C-suite, there has been a paradigm shift in the hyper-automation go-to-market strategy for several of the leading automation platforms. Determining a successful automation strategy. This understanding of the enterprise involvement should not be a deterrent but?should

Tools 309

Tools Strategy Training Marketing Strategies 309

Perficient

FEBRUARY 1, 2021

Even though nearly 70% of consumers prefer to use chatbots, many automotive companies aren’t yet embracing this technology. Sales and Marketing. In many of these cases presented, a strong relationship and shared strategy needs to exist between the OEM and dealers for chatbots to be effective.

Strategy 409

Strategy Branding Online Marketing Strategies 409

PYMNTS

OCTOBER 13, 2016

Predictive marketing — using information from customer data, like purchase history, to determine a pattern and predict future outcomes — was once only available to the largest retailers. Every retailer wishes for the crystal-ball ability to predict where the next purchase will come from,” according to Windsor Circle.

Marketing 100

Marketing Survey Retail Data 100

PYMNTS

DECEMBER 16, 2019

Commercial payments technology company WEX announced on Monday (Dec. “We’re excited for the addition of Valero to WEX’s commercial fuel card portfolio, and look forward to deepening the brand’s value in its core markets,” said WEX Senior Vice President of Global Partners Brian Fournier in a statement.

Cards 130

Cards Marketing Strategies Technology Payments 130

PYMNTS

AUGUST 14, 2020

Disruption is hitting both the B2C and B2B arenas, and while it would seem they are two opposite ends of the spectrum, these ecosystems share commonalities in the kinds of trends that force sellers to modernize their market strategies. This creates new challenges and paradigms for payment flows.

Strategy 295

Strategy Online Payments Management 295

PYMNTS

MAY 19, 2020

According to market leader Quotient Technology , some retailers, as a result of COVID-19, have stopped accepting paper coupons altogether and have directed shoppers to their digital paperless coupon programs. “As It is important for retailers and CPGs to engage with shoppers and meet their demands for savings and digital solutions.”.

Branding 239

Branding Retail Meeting National 239

FICO

APRIL 4, 2022

The win comes from consistently standing out from the competition with pre-emptive, competitive, attractive offers that you assign in real-time via omnichannel communications strategies. Personalization can mean many things, such as inserting the name of the client/ consumer to individualize digital marketing. The answer is no. .

Analytics 52

Analytics Marketing Strategies Strategy Marketing 52

Long Lasting Ideas

APRIL 9, 2019

Banking is in the midst of a Sam Cooke moment, with technology and competition driving the train. Continue reading Bank Marketing. at Bank Marketing Strategy + Ideas. .” Our rapidly changing financial system triggers the same reaction from us. This decade, without question, is the high-water mark for.

Marketing 40

Marketing Marketing Strategies Training Strategy 40

South State Correspondent

MAY 2, 2022

Some will not know the answer, and other bankers will talk about more marketing, more salespeople, more geography, better follow-up, or a more focused sales effort. Your bank might have introduced a new product, but very few banks go back and try to improve an existing product unless forced to by the regulators or changes in technology.

social media 195

social media Management Marketing Resources 195

Gonzobanker

AUGUST 5, 2019

Marketing needs to go beyond execution and make a more strategic contribution. The title of a recent Financial Brand article asks the question, “Are Financial Marketers Worthy of C-Suite Status?” Five Traits of High-Impact Marketing Departments. All marketing departments work hard to serve their internal customers.

Marketing 104

Marketing Groups Branding Strategy 104

FICO

MAY 17, 2023

They wanted to know how investing in technology innovation was affecting growth. The top 25 percent of companies that were investing the most in technology innovation were growing at twice the pace of the 10 percent that invested the least. Which market trends matter – both in business and technology? Which direction?

Customer Experience 97

Customer Experience Innovation Trends Strategy 97

PYMNTS

MAY 13, 2019

While the overall pace of innovation has cooled somewhat over the past two years, as FIs have been slower to market with new products, they are increasingly channeling their energies into tried-and-true product lines. percent said they prefer to observe market trends before quickly unveiling their solutions.

Innovation 194

Innovation Innovation Strategies Strategy Trends 194