The Financial Brand

SEPTEMBER 20, 2021

Consumers give the protections a thumbs-up, but the changes could negatively impact financial marketing strategies. The post Don’t Let Apple’s New Privacy Rules Derail Your Bank’s Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Here’s how to adapt.

Marketing 34

Marketing Marketing Strategies Banking Trends Analysis 34

The Financial Brand

JANUARY 10, 2022

The success of a bank CMO requires understanding the power of analytics, technology, strategy and agility to drive business results. The post The CMO Role in Banking is Being Disrupted appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Analytics 42

Analytics Banking Trends Analysis Strategy 42

The Financial Brand

JANUARY 3, 2021

A look at the digital banking trends of the last year provides a perspective for future strategies and organizational changes. The post Retail Banking Year in Review 2020: A Reflection in 20 Charts appeared first on The Financial Brand.

Retail 43

Retail Banking Trends Strategy Digital Banking 43

The Financial Brand

FEBRUARY 6, 2022

Deposit strategies will be sharply impacted by the rapid pace of change, complicated further by several unprecedented economic factors. The post How Banks & Credit Unions Should Prepare for Rising Interest Rates appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Banking Trends 28

Banking Trends Analysis Strategy Trends 28

The Financial Brand

SEPTEMBER 22, 2021

Financial marketers may be relying on outdated budgeting strategies. The post What Banks Should (and Shouldn’t) Put Into Next Year’s Marketing Budget appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 19

Marketing Banking Trends Analysis Strategy 19

The Financial Brand

OCTOBER 3, 2023

For Gen Z consumers, banks must learn strategies to connect through hyper-personalization, social media marketing, financial empowerment and purpose. This article From TikTok to Trust: Building Relationships with Gen Z appeared first on The Financial Brand.

social media 35

social media Strategy Branding Marketing 35

The Financial Brand

SEPTEMBER 13, 2023

Erin Pryor’s focus on digital marketing and data analytics is a big part of the growth strategy that helped First Horizon weather a merger breakup. This article How First Horizon’s CMO Pushed for Growth from a Pandemic to a Merger Misfire appeared first on The Financial Brand.

Analytics 37

Analytics Strategy Branding Marketing 37

The Financial Brand

JULY 25, 2021

The banking industry requires new perspectives, solutions and business models that reflect the megatrends in other industries. The post 6 Global Megatrends Impacting the Future of Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Banking Trends 43

Banking Trends Analysis Trends Branding 43

The Financial Brand

JULY 25, 2021

The banking industry requires new perspectives, solutions and business models that reflect the megatrends in other industries. The post 6 Global Megatrends That Are Impacting Banking’s Future appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Banking Trends 43

Banking Trends Analysis Trends Branding 43

The Financial Brand

AUGUST 18, 2021

Banks and credit unions can help (and profit) by stepping in. The post How Financial Institutions Can Improve Banking for Hispanic Millennials appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Millennials 43

Millennials Banking Trends Analysis Trends 43

The Financial Brand

JULY 19, 2021

Digital banking engagement leads to more customer data and better customer experiences, which leads to greater loyalty and higher profits. The post The Future of Loyalty in Banking is at Risk appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Customer Experience 43

Customer Experience Banking Trends Analysis Digital Banking 43

The Financial Brand

NOVEMBER 8, 2021

Here's what financial marketers must know to stay up to speed. The post Mastercard CMO: Why Traditional Bank Marketing Is Failing appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 42

Marketing Banking Trends Analysis Trends 42

The Financial Brand

JULY 30, 2021

In a marketplace that is becoming accustomed to hyper-personalized communication, the need for banks to use data to drive engagement is no longer optional. The post Banking Needs To Prepare For Marketing’s Data Arms Race appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Data 43

Data Banking Trends Analysis Trends 43

The Financial Brand

AUGUST 10, 2021

The post Innovation and Sheer Marketing Muscle Power Credit Card Battle appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Fintechs and neobanks are adding competition with fresh ideas as major players prepare to spend for share.

Innovation 40

Innovation Cards Marketing Banking Trends 40

The Financial Brand

DECEMBER 9, 2021

The post What Financial Marketers Need to Know About Streaming Video Now appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Spending-conscious Americans are turning increasingly to advertising-supported video services, creating a potentially big opportunity.

Video 38

Video Marketing Banking Trends Analysis 38

The Financial Brand

SEPTEMBER 29, 2021

Are banks and credit unions ready for them? The post What Millennial & Gen Z Business Owners Want from Banks appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Startups surged during the pandemic, and like their mostly young owners, they have digital DNA.

Millennials 41

Millennials Banking Trends Analysis Trends 41

The Financial Brand

SEPTEMBER 12, 2021

The post Machine Driven Marketing: The Future of Ethical AI and Digital Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The promise of artificial intelligence won't be realized if financial institutions don't address issues of data relevance and quality.

Digital Banking 40

Digital Banking Marketing Banking Trends Analysis 40

The Financial Brand

SEPTEMBER 16, 2021

In a digital world, a bad customer experience can undermine marketing, while a great experience can have a positive multiplier impact. The post Bad User Experiences Destroy Great Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

User Experience 38

User Experience Marketing Customer Experience Banking Trends 38

The Financial Brand

AUGUST 18, 2021

With mergers poised to accelerate, a niche approach to product marketing will improve retention and strengthen customer relationships. The post How to Find Growth in the Next Wave of M&A in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

How To 39

How To Banking Trends Analysis Trends 39

The Financial Brand

JULY 18, 2021

With digital banking transactions increasing, the need for personalized and contextual experiences becomes essential. The post Increased Digital Banking Interactions Require Greater Personalization appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Digital Banking 36

Digital Banking Banking Trends Analysis Trends 36

The Financial Brand

JUNE 21, 2021

The post Legacy Financial Institutions Losing The Battle For Consumer Trust appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Financial institutions must rebuild organizational structures and internal processes to avoid losing the trust of customers.

Banking Trends 38

Banking Trends Analysis Trends Branding 38

The Financial Brand

DECEMBER 9, 2021

The post BofA Wades Into High Net Worth Battle with New Rewards and Card Offers appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The megabank rolled out a key enhancement to its loyalty program and launched a slick new card — both aimed at high net worth consumers.

Cards 35

Cards Banking Trends Analysis Trends 35

The Financial Brand

NOVEMBER 17, 2021

The post Data Mastery: The Growing Digital Divide in Financial Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The understanding of data and targeted application of it — not just access to it — will determine financial institutions' ability to compete.

Data 35

Data Marketing Banking Trends Analysis 35

The Financial Brand

JANUARY 19, 2022

Banking prompts many questions, plus people read blogs titled 'Questions your bank doesn't want you to ask.' appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Preparation is key. The post Is Your Financial Institution Ready for These Tough Consumer Questions?

Banking Trends 33

Banking Trends Analysis Trends Branding 33

The Financial Brand

AUGUST 2, 2021

The post Banking Share of Wallet Threatened By Hidden Attrition appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Neobanks and big tech firms are increasingly impacting retention of accounts and lifetime value of long-standing relationships.

Banking Trends 35

Banking Trends Analysis Trends Branding 35

The Financial Brand

JANUARY 23, 2022

The large gap between marketer and consumer perceptions about delivering excellent customer experience shows that financial institutions have much work to do. The post Banks Not Delivering The Experience Consumers Demand appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Customer Experience 33

Customer Experience Banking Trends Analysis Trends 33

The Financial Brand

FEBRUARY 4, 2022

The post How to Overcome the 5 Most Common Obstacles to Growth in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Typical consumer (and employee biases) often derail sales and hurt customer experience. Understanding them is the key to counteracting them.

How To 32

How To Customer Experience Banking Trends Analysis 32

The Financial Brand

JULY 22, 2021

Carla Zakhem-Hassan has been blending old and new as the top marketer at the nation's #4 bank. The post Here’s Why Chase Brass Poached Citi’s CMO appeared first on The Financial Brand - Banking Trends, Analysis & Insights. In October she joins the #1 U.S.

Banking Trends 38

Banking Trends Analysis Branding National 38

The Financial Brand

DECEMBER 29, 2021

The post Why Strong Visual Branding and Communication Are Vital in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Effective use of video and graphics helps financial institutions capture consumer and employee attention, building brand value and trust.

Branding 34

Branding Video Banking Trends Analysis 34

The Financial Brand

JANUARY 13, 2022

Banks and credit unions that make every interaction connected, relevant, trusted and human will build loyalty with digital-first consumers. The post Why Financial Marketers Should Focus on Customer Loyalty in 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 33

Marketing Banking Trends Analysis Trends 33

The Financial Brand

SEPTEMBER 27, 2021

The post How Banks and Credit Unions Are Rethinking Marketing for 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Shifts in where people seek financial information are driving some changes, coming on top of attitudes and practices changed by the pandemic.

Marketing 35

Marketing Banking Trends Analysis Trends 35

The Financial Brand

NOVEMBER 23, 2021

The bank's CMO reveals key tactics. The post What Financial Institutions Can Learn from TD Bank’s Marketing Playbook appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Known for its superior branch service, the big regional is rebuilding its brand experience virtually.

Marketing 33

Marketing Banking Trends Branding Regional 33

The Financial Brand

JANUARY 10, 2022

But the overall trend masks very different scenarios that banks and credit unions must consider. The post The Brutal Truth About Savings Habits: Covid Didn’t Teach Us Anything appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

US 32

US Banking Trends Analysis Trends 32

The Financial Brand

DECEMBER 14, 2021

Their emphasis can be grouped into three broad trends: Using data to know customers, humanizing marketing and optimizing with analytics. The post Financial Marketers Reveal Top Priorities for the Year Ahead appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 33

Marketing Analytics Banking Trends Analysis 33

The Financial Brand

AUGUST 11, 2021

The post 3 Culture Changes Can Give Any Financial Marketer Fintech-Like Results appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Yet key principles of startups can be applied by anyone.

Fintech 35

Fintech Marketing Banking Trends Analysis 35

The Financial Brand

DECEMBER 9, 2021

The post 3 Key Steps Banks & Credit Unions Must Take to Step Up Their Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Financial institutions need to make hefty tech investments to advance their customer experience game — here's how to do it the right way.

Marketing 32

Marketing Customer Experience Banking Trends Analysis 32

The Financial Brand

JULY 11, 2021

Industry newcomer Carla Zakhem-Hassan has been blending old and new as the top marketer at the nation's #4 bank. The post How Citi’s Unconventional CMO Turns Banking Rules into a Creative Force appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Banking Trends 35

Banking Trends Analysis Branding National 35