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Social Media Is King For Gen Z Influence

PYMNTS

That’s the reality for those born in the mid-to-late 1990s, the group known as Generation Z, or “Gen Zers,” for short. As such, it should come as no surprise that social media has had a large influence on this group of young consumers.

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FTC: Millennials Report Losing $71M To eCommerce Fraud In Two Years

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A new report by the Federal Trade Commission (FTC) has revealed that millennials are 25 percent more likely to report losing money to fraud than consumers ages 40 and over. The top five frauds to which millennials report losing money are online shopping frauds, business imposters, government imposters, fake check scams and romance scams.

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Can Millennials Revive Call Center Commerce?

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Millennials have long borne the blame for a variety of problems in commerce, including the decline in popularity of diamonds and certain fast casual restaurants. Millennials could be helping to bring new life to call center commerce. Millennials are increasingly seeking access to luxury goods — including relatively affordable items.

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Millennials Tap Facebook For eProcurement

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The younger the procurement official, the more likely they are to migrate towards digital channels, like websites and social media platforms, to source goods and services for their companies. That’s according to new research from Sacunas, which found that a new generation of professionals is shaping the evolution of eProcurement.

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Millennials Impacted By Fraud More Than Older Consumers

PYMNTS

A new report by the Federal Trade Commission (FTC) has revealed that millennials are 25 percent more likely to report losing money to fraud than consumers ages 40 and over. The top five frauds to which millennials report losing money are online shopping frauds, business imposters, government imposters, fake check scams and romance scams.

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Baby Boomers Vs. Millennials: Eerily Similar?

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While most millennials were brought up in the age of the computer, baby boomers can remember a time when they weren’t surrounded by technology. It’s a peculiar dichotomy to compare millennials to their parents’ generation, the baby boomers. percent, millennials (who are in part to blame for this) aren’t the main contributing factor.

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Beauty Market Ruled By Female Millennials

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More and more, the beauty industry has become ruled by millennials , women between the ages of 18 and 34 being the main buyers, according to a survey by TABS Analytics. Millennials were found to be most likely to buy items in person from big-box retail stores.