Remove Branding Remove Groups Remove Millennials Remove social media
article thumbnail

Can Millennials Revive Call Center Commerce?

PYMNTS

Millennials have long borne the blame for a variety of problems in commerce, including the decline in popularity of diamonds and certain fast casual restaurants. Millennials could be helping to bring new life to call center commerce. That’s reportedly the case when it comes to luxury retail brand Gucci. percent year over year.

article thumbnail

Millennials Tap Facebook For eProcurement

PYMNTS

The younger the procurement official, the more likely they are to migrate towards digital channels, like websites and social media platforms, to source goods and services for their companies. That’s according to new research from Sacunas, which found that a new generation of professionals is shaping the evolution of eProcurement.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Payment Platforms Connect Merchants With Augmented Reality

PYMNTS

To let shoppers discover and try out new products, payment companies are helping merchants launch augmented reality (AR) experiences within social media platforms. The firm chose a Kenyan brand, Huddah Cosmetics , as the first social commerce merchant on its Mula service to roll out the platform.

article thumbnail

Beauty Market Ruled By Female Millennials

PYMNTS

More and more, the beauty industry has become ruled by millennials , women between the ages of 18 and 34 being the main buyers, according to a survey by TABS Analytics. Millennials were found to be most likely to buy items in person from big-box retail stores.

article thumbnail

How TikTok ‘eGirls’ Helped Create A Multi-Million-Dollar Fashion Brand

PYMNTS

If one were to make a list of products for a cutting-edge fashion brand aimed at capturing the emerging Generation Z market, it is safe to assume that “foxtail keychains” would not make the top 10. And while the brand is often described as “punk,” “goth” and “extremely eclectic,” Lynn noted in an interview that she doesn’t see it this way.

Branding 131
article thumbnail

Younger Customers Drive Growth Of Casual Luxury

PYMNTS

Driven by younger customers, such as millennials and teens, casual luxury is bolstering sales of luxury apparel, handbags and footwear. The really-growing brands now beating the market are the ones already hooking these teenagers,” Bain Partner Claudia D’Arpizio told CNBC.

article thumbnail

The Buyers: Generation Z’s Shopping Preferences

PYMNTS

Generation Z are the next up-and-coming group of shoppers who retailers are turning to for the future of retail. Yes, those born between 1994 and 2002 are starting to push millennials over in terms of shaping commerce and eCommerce trends. Get ready, retailers.