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Ultimate 5-Step Guide to Transitioning from Google Optimize

Perficient

Ready for your Google Optimize sunset replacement? Strategies for Seamless Migration and Accelerated Experimentation Growth The upcoming Google Optimize sunset has made it crucial for businesses to find reliable replacements. Document all actions taken in Google Optimize.

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Creating an Effective Financial Services Marketing Strategy for Millennials

Bank Innovation

On the surface, a financial services marketing strategy is not completely different than a marketing strategy for any other industry. A financial services marketing strategy must be more rigorous and well-thought-out in order to be successful.

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Wearable, Hearable, Attachable, Trackable: Omni-Connected Tech Gadgets Are Booming

PYMNTS

As a result, the pace of innovation is also unmatched as companies aim to keep the wearables product pipeline full. For example, the $1,500 Google Glass, launched in 2013, stands as a well-known example of early wearable tech that the public was simply not ready for either financially or fashion-wise. Innovations Are Just Beginning .

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Building A Digital And Subscription Community For Hockey Parents

PYMNTS

To help hockey players stay up to date on the latest sports equipment, eCommerce innovator the PenaltyBox offers subscription boxes comprised of a myriad of hockey essentials, from well-known brands to up-and-coming companies the PenaltyBox team tests themselves. The Marketing Strategy .

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TouchCR Enables Intelligent Marketing

PYMNTS

The TouchCR platform was born out of the desire to be able to serve a consumer who is increasingly omnichannel, said Chief Innovation Officer Ritchie Hale. You need to be able to market with relevance,” Hale said. We are continually innovating the product and implementing those innovations as they come into the market.”.

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The Future of Banking: Tomorrow Will Be Radically Different

The Financial Brand

Google, Amazon, Apple and rapidly evolving digital innovation will shift what financial products look like and what bank marketers do. The post The Future of Banking: Tomorrow Will Be Radically Different appeared first on The Financial Brand.

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Powering eCommerce Food Brands With Plants (And Brownie Points)

PYMNTS

Shopify powers the site, which offers express checkout options such as PayPal and Google Pay. In terms of marketing, Lam says it puts “an emphasis on creating valuable content” as well as engaging well with its audience. It also has an email marketing strategy and does festivals to gain brand recognition. The Marketing.

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