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Why Not All FinTech Providers Are FinTech Firms

PYMNTS

Such is the case in financial services, where “ FinTech ” is often used to describe financial technology vendors. “A A firm that offers financial technology is not necessarily a FinTech,” said Provenir Managing Director Paul Thomas, who thinks the distinction between the two needs to be clearer. The Promise of FinTech.

Fintech 189
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Personalized Marketing: What Banking Customers Really Want

Perficient

blockchain​, digital wallets​, money center banks​, emerging payment solutions, digital lending​, economic turmoil​, and fintech disintermediation). Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies. Interested in learning more?

Marketing 294
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How Thinking Smaller Helps FinTechs Scale

PYMNTS

In fact, when it comes to FinTech companies, thinking “small” by focusing and serving a relatively small number of huge markets may provide the best opportunity to drive more impactful revenue with sustainable and profitable growth. Navigating the FinTech Waters. Preparing for a FinTech Future.

Fintech 130
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Billtrust’s First Institutional Investor Sells Stake

PYMNTS

He saw the opportunity in this market before the FinTech ecosystem declared enterprise-focused FinTech a ‘cool’ sector. “Kelly Ford’s hands-on participation with our team and board has helped us to evolve our go-to-market strategy to achieve the next level of scalable growth,” Lane continued.

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VCs Back Autobooks For SMB Banking

PYMNTS

FinTech Autobooks announced new funding to support its SMB banking solutions. The company cited research from Below Research that found 70 percent of SMBs say they would use a cash flow management solution if it were offered by a bank, representing a gap between what small businesses want and what they get from their banks. “We

Detroit 122
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2016 State of Content Marketing in Fintech

William Mills

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. 2015 was a content marketing tsunami. Content marketing has arrived!

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Mastercard’s Vosburg: Trusted Intermediaries Will Drive Consumer Data Aggregation

PYMNTS

There’s no shortage of consulting advice and press clippings that will state the importance of actionable data for companies as a selling, operational and marketing strategy. Big data, it used to be called. The latest developments come from Mastercard. For now, Vosburg said some level of education is in order.

Data 293