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Personalized Marketing: What Banking Customers Really Want

Perficient

blockchain​, digital wallets​, money center banks​, emerging payment solutions, digital lending​, economic turmoil​, and fintech disintermediation). Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies. Interested in learning more?

Marketing 294
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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Bank Marketing Lesson 9: Goal Setting – A Common Theme. Many sessions discussed the importance of setting clear goals for any marketing effort, such as the talk by Jessica Reese (graphical notes below), the Social Media Manager for Arvest Bank (AR, $27B). The audience learned from these banks’ mistakes and successes.

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PSA: Technology Is For Us Too, CTOs Aren’t the Only Ones with Tech in Their Budget

William Mills

We live and breathe it each day through our clients, who have partnered with us (in most cases) for one reason: to help tell their technology story to the right people. It’s our responsibility to have a finger on the pulse of fintech trends and how financial institutions’ spending and preferences for IT change year over year.

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William Mills Agency Recognized as HubSpot Gold Certified Agency Partner

William Mills

Content marketing is a mainstream marketing tactic within the FinTech industry, and our clients look to us to develop and implement their entire content marketing strategy.

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FinovateFall 2018 Live Blog – Day 2

William Mills

Efficiency gains in getting and processing paper records that are used in the lending review process. ^DG. And of course, SMB lending has been a huge focus for fintech. While this is true everywhere, this is a particular challenge in a market like India. With small business, there is a tremendous need for access to capital.

Mobile 78
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FinovateSpring 2016 Live Blog – Day 2

William Mills

Sabina Bhatia (Director, Marketing). 2 out of 3 families live with financial stress, 50 million households in the US. 01:15 pm 10 Reasons Why Fintech Startups Fail. Download our latest white paper that discusses what it really takes to develop a successful Fintech startup. Safwan Shah (CEO & Founder).

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FinovateSpring 2016 Live Blog – Day 1

William Mills

OurCrowd is bringing a fintech solution to the process of sourcing and managing deals. Information on the auto used for collateral is assessed by an automated platform. This is car-title lending updated by fintech. ^SR Some of the top companies in fintech are gathered for the Spring Finovate conference in San Jose.