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Personalized Marketing: What Banking Customers Really Want

Perficient

prefer to bank via a mobile app or website. blockchain​, digital wallets​, money center banks​, emerging payment solutions, digital lending​, economic turmoil​, and fintech disintermediation). Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies.

Marketing 294
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Fostering FinTech-FI Trust With Data-Driven Security

PYMNTS

Providing robust services via mobile channels is especially important now, as the COVID-19 pandemic has caused businesses to operate remotely and consumers to stay at home as much as possible. Such vigilant security means FinTechs must vet new customers and continually review existing ones for changes in their money laundering risk, he said.

Security 174
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Banks Say FinTech Innovation, Not Regulation, Is Now Their Fiercest Market Pressure

PYMNTS

Regulation has undoubtedly acted as a catalyst to major financial services trends in areas like small business (SMB) lending, faster payments and, most recently, open banking and collaboration with FinTechs. In its Global Banking Outlook 2018 survey , EY assessed 221 financial institutions across 29 markets. Competitive Disruption.

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B2B FinTech Goes High-Tech For Funding

PYMNTS

is no longer the world’s largest market for FinTech investment, according to the latest report from Citigroup, released this week. Analysts found that, in the first nine months of 2016, China held the top spot for FinTech investment, with funding raised for that period doubling compared to the same period in 2015. Lighthouse.io.

Fintech 100
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New Report: Opening Up Banking To Everyone But The Money Launderers

PYMNTS

FIs have long provided digital services, but many have designed these experiences for the customer demographics that most prefer online and mobile channels. Some customers may prefer to avoid mobile interfaces entirely and simply dial in to call centers for their needs. Around The AML/KYC Landscape.

Report 158
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Ally Financial Has Milennials to Thank for Its Impressive Retail Deposit Growth

Bank Innovation

s robust marketing strategy for its retail bank has paid off, as the bank today reported that half of its new retail customers were millennials. Ally Financial Inc.’s Of Ally Financial’s 230,000 new retail deposit customers via its retail side, Ally Bank, 126,500 were millennials, according to bank’s earnings report released today.

Retail 170
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Banking’s Hard Fork in the Post-Neobank Era

Gonzobanker

Three in 10 Gen Zers and Millennials now consider a digital bank or fintech to be their primary checking account provider, and I would bet that most of them have no clue where that provider’s headquarters is located (or care, for that matter). Strategy #1: Embedded Finance. Strategy #2: Embedded Fintech. Why do it?