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Can fintechs enhance your bank’s marketing campaign?

Independent Banker

Kathy Strasser of IncredibleBank is evaluating marketing campaign management platforms. We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process. Fintechs know how to reach and work with the community.

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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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Join our ‘Fintech in the Age of Coronavirus’ Zoom meeting (Subscribers Only) 

Bank Innovation

How will banking and fintech business models be impacted by this unprecedented coronavirus pandemic? What is the role of innovation in response to these rapidly unfolding events? How will banks and startups work together?

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Ellevest’s Krawcheck believes market is big enough for many winners

Bank Innovation

Sally Krawcheck, co-founder and CEO of digital investment advisory company Ellevest, has built an investment product geared at a market she said many digital wealth platforms aren’t effectively reaching: women.

Marketing 218
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Fintech Deals to Watch: Back to School

Gonzobanker

Most fintech companies are fine, but they’ve stopped blowing off econ class for mimosa brunches. Especially in fintech, which had the roughest semester last spring. Fintech is still alive and well, Gonzobankers, and fintech deals are still happening. Banks Bought More Fintechs (Until Sum mer Break Started!).

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The Events That Shook Forex Markets For Treasurers

PYMNTS

The corporate treasurer at the multinational corporation is facing a particularly fierce global market today. But technology is changing the foreign exchange trading game, and market volatility may be the only sure thing in this space. The FX Market Has Changed. All of that impacts the FX market. Amid the U.S.

Marketing 100
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Cambodia, Singapore In X-Border FinTech Pact

PYMNTS

Cross-border FinTech efforts have seen increasing participation from central banks and monetary authorities. The banks have also agreed to share data on emerging markets. The MOU dictates that the banks will train FinTech startups with an eye on cross-border transactions. The Fed And FinTech Firms.

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