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Personalized Marketing: What Banking Customers Really Want

Perficient

The Landscape According to Forbes Advisor: 2022 Digital Banking Survey , as of 2022, 78% of adults in the U.S. prefer to bank via a mobile app or website. And those consumers desire digital experiences that are personalized and meaningful.

Marketing 294
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Why Legacy Banks Have Mobile App Advantages

PYMNTS

Translating that trust advantage into mobile market share, however, is another matter entirely, as was discussed in a recent PYMNTS interview with Gerhard Oosthuizen, chief technology officer for Entersekt , a South Africa-based FinTech firm that focuses on mobile authentication and app security software. Good UX vs. Security.

Mobile 184
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Shoring Up FIs ‘Deteriorating Advantage’ Over Big Tech

PYMNTS

That agility is in evidence with the speed at which tech-focused players bring new products and services to market, said Cohen. That’s especially a challenge for legacy FIs as digital transactions and the online economy continue to take root. Open Banking. Trust in Digital Banking. “It’s

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The 2022 GonzoBanker Awards

Gonzobanker

TD has been a player that maintained its acquired market share so we are hoping this one doesn’t get messed up like other Canadian banks that have struggled in the Southwest. Acquisition of the Year: Bank Acquiring a Fintech. Let’s see how this new scale allows for big investments in future innovation.

Community 216
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Why The Bank-FinTech Relationship Is More Complicated Than Conflicted

PYMNTS

The ongoing struggle, supposedly existential in nature, that pits upstart, relatively young FinTech firms against arrogantly complacent banks for supremacy in this new and growing world of digital payments and commerce. And that marketing should build on the inherent advantages of legacy financial institutions.

Fintech 191
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Mobile UX: A First Look at “Second Look” Transaction Alerts from Capital One

Fintech Labs Insights

One of the paradoxes of the early digital banking era (1995 to 2007) was why Capital One was a laggard? The new company (spun out from Signet Bank in 1994) was widely revered as a data analytics and marketing master. As recently as 2010 they were the last major bank to launch a native mobile banking app.

UX 17
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Temenos to Acquire Kony: So What?

Gonzobanker

This deal looks good for Temenos, Kony and the banking industry clients of both firms. The digital banking market continues a long burn—this time like the smoke of a Texas summer barbecue. market expansion. market has been a hard row to hoe for Temenos. It is slowly bringing its T24 core into the U.S.