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Personalized Marketing: What Banking Customers Really Want

Perficient

The Landscape According to Forbes Advisor: 2022 Digital Banking Survey , as of 2022, 78% of adults in the U.S. prefer to bank via a mobile app or website. And those consumers desire digital experiences that are personalized and meaningful.

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Why Not All FinTech Providers Are FinTech Firms

PYMNTS

Such is the case in financial services, where “ FinTech ” is often used to describe financial technology vendors. “A A firm that offers financial technology is not necessarily a FinTech,” said Provenir Managing Director Paul Thomas, who thinks the distinction between the two needs to be clearer. The Promise of FinTech.

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Essential Marketing Strategies for Fintech-Bank Partnerships

The Financial Brand

Partnerships are becoming a core competency for banks and credit unions. The post Essential Marketing Strategies for Fintech-Bank Partnerships appeared first on The Financial Brand. Five steps will help ensure a successful collaboration.

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A new digital bank needs a new customer service experience

Insights on Business

Banks continue their digital transformation journey to create new business models to satisfy today’s demanding customers. How do banks prepare for this new reality? For Bradesco, a large Brazilian bank, NEXT is the answer. Next is a digital bank, completely disassociated from the Bradesco brand.

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Plaid Launches In UK Amid Europe Expansion

PYMNTS

Plaid, the FinTech that enables apps to access consumers’ financial information, announced it is entering the European market, starting with the U.K. as its first foray in Europe because it has a thriving FinTech market and is among the fastest-growing sectors. lead specializing in go-to-market strategy.

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The Challenger Bank Playbook: How 6 Digital Banking Startups Are Taking On Retail Banking

CB Insights

Digital banking startups — or challenger banks — have gained traction over the past few years by bringing retail banking services mobile. Banks in Fintech: what’s ahead in 2018. Join us for data-driven look at how major banks are approaching fintech investments and taking on insurgents.

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Why Do Consumers Love Fintechs?

The Financial Brand

Consumers want financial institutions to help them reduce financial stress using digital tools that are intuitive and easy to use. The post Why Do Consumers Love Fintechs? appeared first on The Financial Brand.

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