Perficient

APRIL 20, 2023

The Landscape According to Forbes Advisor: 2022 Digital Banking Survey , as of 2022, 78% of adults in the U.S. prefer to bank via a mobile app or website. And those consumers desire digital experiences that are personalized and meaningful.

Marketing 294

Marketing Marketing Strategies social media Strategy 294

PYMNTS

FEBRUARY 21, 2019

Such is the case in financial services, where “ FinTech ” is often used to describe financial technology vendors. “A A firm that offers financial technology is not necessarily a FinTech,” said Provenir Managing Director Paul Thomas, who thinks the distinction between the two needs to be clearer. The Promise of FinTech.

Fintech 189

Fintech Financial Technology Technology Industry 189

The Financial Brand

FEBRUARY 5, 2020

Partnerships are becoming a core competency for banks and credit unions. The post Essential Marketing Strategies for Fintech-Bank Partnerships appeared first on The Financial Brand. Five steps will help ensure a successful collaboration.

Marketing Strategies 31

Marketing Strategies Strategy Marketing Fintech 31

Insights on Business

FEBRUARY 13, 2019

Banks continue their digital transformation journey to create new business models to satisfy today’s demanding customers. How do banks prepare for this new reality? For Bradesco, a large Brazilian bank, NEXT is the answer. Next is a digital bank, completely disassociated from the Bradesco brand.

Albuquerque 152

Albuquerque Digital Banking Millennials social media 152

Gonzobanker

JULY 27, 2022

Delivering a better customer experience is not the only way for banks to gain a competitive advantage. The segments that are more important than others is a clue to understanding a bank’s strategy. Historically, banks sold through branches and in (more or less) narrowly defined geographic areas.

Strategy 88

Strategy Customer Experience Fintech blockchain 88

The Financial Brand

JULY 19, 2021

Digital banking engagement leads to more customer data and better customer experiences, which leads to greater loyalty and higher profits. The post The Future of Loyalty in Banking is at Risk appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Customer Experience 43

Customer Experience Banking Trends Analysis Digital Banking 43

The Financial Brand

APRIL 14, 2021

Consumers want financial institutions to help them reduce financial stress using digital tools that are intuitive and easy to use. The post Why Do Consumers Love Fintechs? appeared first on The Financial Brand.

Fintech 42

Fintech Tools Branding Customer Experience 42