Perficient

APRIL 20, 2023

The Landscape According to Forbes Advisor: 2022 Digital Banking Survey , as of 2022, 78% of adults in the U.S. prefer to bank via a mobile app or website. And those consumers desire digital experiences that are personalized and meaningful.

Marketing 294

Marketing Marketing Strategies social media Strategy 294

The Financial Brand

FEBRUARY 5, 2020

Partnerships are becoming a core competency for banks and credit unions. The post Essential Marketing Strategies for Fintech-Bank Partnerships appeared first on The Financial Brand. Five steps will help ensure a successful collaboration.

Marketing Strategies 35

Marketing Strategies Strategy Marketing Fintech 35

Insights on Business

FEBRUARY 13, 2019

How do banks prepare for this new reality? For Bradesco, a large Brazilian bank, NEXT is the answer. Next is a digital bank, completely disassociated from the Bradesco brand. Next has access to all of Bradesco’s ecosystem, ATMs, call center, internet banking. The big questions is what’s next?

Albuquerque 152

Albuquerque Digital Banking Millennials social media 152

The Financial Brand

APRIL 14, 2021

Consumers want financial institutions to help them reduce financial stress using digital tools that are intuitive and easy to use. The post Why Do Consumers Love Fintechs? appeared first on The Financial Brand.

Fintech 42

Fintech Tools Branding Customer Experience 42

The Financial Brand

JULY 19, 2021

Digital banking engagement leads to more customer data and better customer experiences, which leads to greater loyalty and higher profits. The post The Future of Loyalty in Banking is at Risk appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Customer Experience 43

Customer Experience Banking Trends Analysis Digital Banking 43

William Mills

SEPTEMBER 25, 2018

Cashoff enhances customer engagement with its loyalty program offering cash back by big-name brands. banks @cashoff_uk Lina Perez, Billy Leung. Demoing mobile banking app which has smart capability. Cashoff integrated with global brands. This banking app provides functions that include cashback and tailored smart advice.

Mobile 78

Mobile Customer Experience Lending Analytics 78

The Financial Brand

SEPTEMBER 3, 2018

Difficulty in providing a personalized banking experience by traditional banks and credit unions opens the door for fintech and big tech providers. The post 94% of Banking Firms Can’t Deliver on ‘Personalization Promise’ appeared first on The Financial Brand.

Branding 32

Branding Fintech Marketing Strategies Marketing 32