Remove Data Remove Marketing Remove Millennials Remove User Experience
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Trending: Meeting The Millennial Need For AI-Powered Visual Shopping

PYMNTS

In the August edition of the Payments And The Platform Economy Playbook , PYMNTS examines how marketplaces are using technologies such as artificial intelligence (AI) and mobile payments to innovate the customer experience. In other markets, the rise of marketplaces is giving old organizations new perspective.

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Addressing the Need for Personalization in the Financial Services Industry

Perficient

Fueled by consumers’ willingness to share their data in return for timely and relevant experiences, personalization requires continually learning about the customer and applying this knowledge into the relationship and creating authentic, individualized experiences. What does your brand portray to the market?

Industry 294
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5 Considerations When Seeking a Financial Advisor

Perficient

However, those not in the wealthy or close to retirement-age categories – i.e., Gen Z-ers, millennials, and low to mid-income individuals – could greatly benefit from a financial advisor’s assistance, and financial advisors can stand to profit by diversifying their business books, as well. population.

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Watson Marketing Delivers a Competitive Edge that Financial Institutions can Bank On

Insights on Business

; increasingly sophisticated security threats; and, most recently, shifting customer expectations driven in large part by millennials. Millennials are a fastidious breed. More than ever – millennials seek customized experiences without a corresponding increase in prices. They are tech savvy, mobile and social.

Marketing 156
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Easing Recurring Collections For Tech-Averse SMBs

PYMNTS

While user experience is key, these tools must also be agile enough to rise to small- to medium-sized businesses’ (SMBs’) digital-native foundations. But when platforms can promote automation without adding complexity to the user experience, these technologies will be able to find traction within SMBs everywhere.

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Banking for the Digital Generation: Attracting & Retaining Millennials

NCR

Coming of age during the last recession and being subjected to the barrage of headlines about financial executives misbehaving, many Millennials are distrustful of established financial brands and institutions. are in the bottom 10 of the least loved brands by Millennials. are in the bottom 10 of the least loved brands by Millennials.

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Four Things To Know About Balancing UX And Security In eCommerce

PYMNTS

Oh, and security, too – but not at the expense of that frictionless user experience. Although some customers ( millennials : cough, cough) may value convenience above all else, that youthful sense of fiscal invincibility does not extend to their elders, who place a higher premium on transaction security.

UX 116