NEW DATA: How Bridge Millennials Are Upending The $400 Billion Apparel And Accessories Market
PYMNTS
MAY 10, 2018
This lower figure, plus the drive to digitize the market, is making the clothing industry increasingly competitive, with retailers clamoring to attract and maintain shoppers’ loyalty. And it’s easy to see why, as they are inheriting and embracing the apparel market. 25 percent of bridge millennials that buy online prefer Amazon.
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