Remove Data Remove Marketing Remove Millennials Remove Online
article thumbnail

NEW DATA: How Bridge Millennials Are Upending The $400 Billion Apparel And Accessories Market

PYMNTS

This lower figure, plus the drive to digitize the market, is making the clothing industry increasingly competitive, with retailers clamoring to attract and maintain shoppers’ loyalty. And it’s easy to see why, as they are inheriting and embracing the apparel market. 25 percent of bridge millennials that buy online prefer Amazon.

article thumbnail

Kohl’s To Tap Into Facebook Data To Create Millennial Clothing Line

PYMNTS

Kohl’s is teaming up with the social media giant to uncover emerging brands that millennial shoppers consider cool. The line, called Curated by Kohl’s , will do a deep dive into Facebook’s data to identify brands in numerous categories that resonate with shoppers. Facebook-curated brands launch in 2020.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Are Millennials Really Killing Canned Tuna, Too?

PYMNTS

The millennial path of destruction allegedly continues, with those young consumers now taking blame for the decline in the popularity of canned tuna — a product that joins a casualty list that already includes diamonds and restaurants such as Applebee’s. Before we get to that, let’s review the newest charges leveled against millennials.

article thumbnail

Black Friday Data: Amazon Tightens Digital-First Market Share Grip

PYMNTS

Amazon’s grip on the online shopping industry appears to be tightening. When PYMNTS last measured Amazon’s take of the total eCommerce business it found that it touched just north of 50 percent for Q1 2020 in eCommerce market share (51.2 That dropped to 44.4 It even dropped from Q2 2019 (46.6 percent, Costco at 10.5

Marketing 181
article thumbnail

Trending: Meeting The Millennial Need For AI-Powered Visual Shopping

PYMNTS

Online marketplaces for everything from retail goods to travel services to hospitality need to ensure a quick and easy way for both buyers and sellers to transact with each other— or risk losing both sides to a waiting host of competitors. In other markets, the rise of marketplaces is giving old organizations new perspective.

article thumbnail

Turns Out Millennials Buy Their Clothes On Amazon

PYMNTS

As retailers across categories fawn over shares of millennial spending power, new insight from market research and analytics firm Slice Intelligence indicates that, in terms of apparel market sales, one online retailer appears to have already won the battle. percent of online apparel sales go to millennials.

article thumbnail

Digital Payments, Online Ordering And Memberships Top This Week’s News

PYMNTS

We have deep dives on digital payments, online ordering and memberships. Membership has its privileges ” was the nine-year marketing campaign rolled out by American Express in 1987 to convince consumers that it was worth paying a yearly fee for one of its charge card offerings. Millennials Drive More to Faster Payments .

Online 148