Remove Customer Experience Remove Millennials Remove Technology Remove Video
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Why Augmented Reality is Crucial to Improving the Ecommerce Customer Experience

Perficient

To provide these elevated customer experiences, businesses should consider the opportunity to implement Augmented Reality (AR) into the commerce experience. In 2019, Gartner projected that over 100 million customers would be shopping with AR in 2020. Giving the Consumer Control. So, is this the year of AR breakthrough?

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Digital Banking: Humanizing the Customer Experience

FICO

Be fascinated by your customers, not your technology. Make customers feel safe. I covered commandments 1, 2, and 9 in my post on The Customer Journey. Many enterprises have succumbed to the inclination to digitize everything, which by default leads to cold, clinical experiences. Use your branch wisely!

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A Digital Mindset: The Key to an Enhanced Strategy for Insurance Commerce

Perficient

The connection between technology and consumers in the insurance industry has never been more relevant. Although the insurance industry was already facing rising competition and customer expectations, the global pandemic forced our industry to take legacy processes and technologies, and transition to “digital” seemingly overnight. .

Strategy 332
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Sing It With Me: What’s the Mask Mandate Got To Do With Wealth Management?

Perficient

59% of millennial investors were most likely to use video chat with their advisor. which highlighted increasing the focus on advisor marketing technologies and digital advertising to increase lead generation and new client acquisition, and it’s becoming clear that the old way of finding and interacting with investors is dying.

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Future of Customer Experience in Digital Banking

Banking 2020

Unlike in the past, when more than two products from one bank made a customer loyal, customer behavior is fleeting and their expectations for digital banking is increasing every day, because technology is giving them numerous choices and control.

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Watson Marketing Delivers a Competitive Edge that Financial Institutions can Bank On

Insights on Business

; increasingly sophisticated security threats; and, most recently, shifting customer expectations driven in large part by millennials. Millennials are a fastidious breed. They rapidly leverage technology to compare options such as prices, features, and banking reputation when purchasing products and services.

Marketing 156
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Changing Authentication For A Changing World

PYMNTS

From their affinity for brunch (and avocados on toast ) to their attachment (uncorded, of course) for subscription services , it’s no secret millennials have some significant spending differences compared with older generations. Focusing on mobile millennials. That can be a tremendous help. Keeping up with what’s next.