The Financial Brand

OCTOBER 10, 2023

Umpqua Bank’s new logo is getting high praise from marketers, who draw comparisons to such iconic logos as the Nike swoosh and the Prudential rock. This article Inside Umpqua Bank’s Rebranding: A New Logo That’s ‘Nike’ Strong appeared first on The Financial Brand.

Comparison 21

Comparison Branding Marketing Marketing Strategies 21

The Financial Brand

OCTOBER 7, 2019

This comparison of marketing budgets for over 200 banks looks at asset growth, ROA and ROE, revealing some powerful insights. The post Bank Marketing Budgets: A Strategic Analysis of ROI and Growth appeared first on The Financial Brand.

Analysis 31

Analysis Marketing Comparison Branding 31

PYMNTS

JULY 16, 2018

And, in comparison to meal kit services that require subscriptions, the kits at New Seasons offer flexibility. Marketing Strategy. “I think we’re still figuring out what the right ratio is for the meat and fish and the vegan, vegetarian line and other lifestyle diets customers are looking for,” Hardin added.

Oregon 100

Oregon Examples Comparison Strategy 100

The Financial Brand

OCTOBER 7, 2019

This comparison of marketing budgets for over 200 credit unions breaks down the numbers by members, asset size, profitability and ROA. The post Credit Union Marketing Budgets: ROI, Strategy, Profitability & Growth appeared first on The Financial Brand.

Strategy 29

Strategy Marketing Comparison Branding 29

PYMNTS

NOVEMBER 1, 2017

Bootler pursues an online-offline marketing strategy, said DiBenedetto. Our ultimate goal when I originally pitched this to some investors was: it’s an on-demand price comparison search engine that starts with online food-ordering,” he said. Listen to the full conversation in this week’s podcast. Building A Brand.

Online 110

Online Comparison Examples Marketing Strategies 110

The Financial Brand

OCTOBER 7, 2019

The Financial Brand pulled marketing budgets from FDIC call reports for 210 banks for 2018 and 2015. Here's what our comparison found. The post Bank Marketing Budgets Adapt to New Missions and New Tools appeared first on The Financial Brand.

Tools 24

Tools Marketing FDIC Comparison 24

CFPB Monitor

AUGUST 6, 2018

It also provides guidance as to redlining risk management techniques such as (i) the regular review of assessment areas and credit market areas; (ii) evaluation of fair lending risk arising from the opening, acquiring or closing of branches and offices; (iii) evaluation through marketing and outreach programs; and (iv) complaints monitoring.

Compliance 68

Compliance Risk Management Lending Training 68

Payments Source

JANUARY 1, 2018

This wealth of data comes from DiscoverOrg’s own primary research based on surveys conducted with mid- to high-level professionals in the Marketing Department. These surveys were conducted over the last two years and offer year-over-year comparisons of results.

Trends 72

Trends Customer Experience Survey Data 72

Gonzobanker

JANUARY 14, 2016

.” The inability to pinpoint exactly what your Marketing department is really good at–and perhaps, not really good at–reflects a strategic shortcoming for many community-based FI marketers. Transformation of the car-buying activity or process. 2) Commonwealth Bank.

Community 60

Community Marketing Mobile US 60

PYMNTS

AUGUST 13, 2018

data pales in comparison with Asia, where 86 percent of companies have made electronic payments part of their operations. However, time becomes scarce as finding ample opportunities to put marketing strategies and other initiatives in the field proves elusive.

Payments 100

Payments Survey Retail United States 100

William Mills

MAY 9, 2018

From Finovate: How they describe themselves: Status Money is a financial marketplace platform that provides users with powerful financial insights via peer comparisons and connects them with financial institutions offering relevant products and services.

Security 40

Security Samsung Strategy San Jose 40

William Mills

SEPTEMBER 7, 2016

Showing comparison of the MX to the 2nd largest – where data is not user friendly. He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. MX allows banks and credit unions and fintech start-ups to better serve customers to collect and act on data.

Mobile 40

Mobile Cards Fraud Data 40

CB Insights

DECEMBER 14, 2017

The Honest Company’s content marketing strategy that drives 151,000 visits from pre-qualified customers. There’s no way to know: “It’s difficult to comparison shop because many manufacturers sell exclusive lines to retailers.

Video 78

Video Branding Company Strategy 78