PYMNTS

JULY 23, 2019

Today, Lam said her concept is a “vegan and gluten-free lifestyle brand and baking mix company that gives back.” (The Some other gluten-free or vegan mixes use almond flour, by comparison, which someone with a nut allergy may not be able to eat. It also has an email marketing strategy and does festivals to gain brand recognition.

Branding 140

Branding Comparison Community Marketing 140

The Financial Brand

JUNE 6, 2021

Knowing how to work with these sites is a digital marketing must. The post How Financial Marketers Can Work With Motley Fool’s Comparison Tool appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Google ranks third-party review sites ahead of individual banking sites.

Comparison 21

Comparison Tools Marketing Banking Trends 21

The Financial Brand

OCTOBER 10, 2023

This article Inside Umpqua Bank’s Rebranding: A New Logo That’s ‘Nike’ Strong appeared first on The Financial Brand. Umpqua Bank’s new logo is getting high praise from marketers, who draw comparisons to such iconic logos as the Nike swoosh and the Prudential rock.

Comparison 21

Comparison Branding Marketing Marketing Strategies 21

The Financial Brand

OCTOBER 7, 2019

This comparison of marketing budgets for over 200 banks looks at asset growth, ROA and ROE, revealing some powerful insights. The post Bank Marketing Budgets: A Strategic Analysis of ROI and Growth appeared first on The Financial Brand.

Analysis 27

Analysis Marketing Comparison Branding 27

The Financial Brand

OCTOBER 7, 2019

This comparison of marketing budgets for over 200 credit unions breaks down the numbers by members, asset size, profitability and ROA. The post Credit Union Marketing Budgets: ROI, Strategy, Profitability & Growth appeared first on The Financial Brand.

Strategy 25

Strategy Marketing Comparison Branding 25

The Financial Brand

OCTOBER 7, 2019

The Financial Brand pulled marketing budgets from FDIC call reports for 210 banks for 2018 and 2015. Here's what our comparison found. The post Bank Marketing Budgets Adapt to New Missions and New Tools appeared first on The Financial Brand.

Tools 19

Tools Marketing FDIC Comparison 19

PYMNTS

NOVEMBER 1, 2017

Building A Brand. Bootler pursues an online-offline marketing strategy, said DiBenedetto. Our ultimate goal when I originally pitched this to some investors was: it’s an on-demand price comparison search engine that starts with online food-ordering,” he said. Listen to the full conversation in this week’s podcast.

Online 110

Online Comparison Examples Marketing Strategies 110