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My Summer Internship Experience With the Marketing Team at Perficient

Perficient

Over the past ten weeks, I have had the amazing opportunity to work as a marketing intern with the corporate communications team at Perficient. During my internship, I have been so lucky to dip my toe in several areas of marketing that I am interested in, which has helped me improve my skills and get a feel for different career paths.

Marketing 322
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Shoppers Use Mobile For In-Store Comparisons

PYMNTS

And while a BDO survey from October found that nearly 60 percent of marketers plan to leverage mobile in their marketing strategies this holiday season, the same survey also shows that just 12 percent of retail marketers in the U.S. plan to use flash sales and daily deals as a mobile marketing tactic this holiday season.

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How Financial Marketers Can Work With Motley Fool’s Comparison Tool

The Financial Brand

Knowing how to work with these sites is a digital marketing must. The post How Financial Marketers Can Work With Motley Fool’s Comparison Tool appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Google ranks third-party review sites ahead of individual banking sites.

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Ecommerce is Dead, Long Live Digital Commerce

Perficient

Adopting a digital commerce mindset is different in comparison to ecommerce and how it impacts your organization overall. For B2B organizations, this means rethinking the way you buy, sell, market, and service your products and examining your go-to-market channels. What Makes Digital Commerce Different?

Resources 340
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Mobile vs. Desktop Usage In 2020

Perficient

We’ve broken it down into market segments, in both U.S. broken out by market category: This gives us a quick view into mobile-dominant market categories, such as news, food and drink, people and society, sports, beauty and fitness, shopping, and arts and entertainment. and global views. in every category. data views.

Mobile 421
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Amazon Promotes Shopping Assistant With Credit On Prime Day

PYMNTS

The data can potentially provide the retailer with insights into how to hone marketing strategies and stamp out rivals. Although other firms offer similar tools for shopping, Amazon’s tool combination “still pales in comparison to data collection by Alphabet Inc’s Google,” per the report.

Google 109
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Bank Marketing Budgets: A Strategic Analysis of ROI and Growth

The Financial Brand

This comparison of marketing budgets for over 200 banks looks at asset growth, ROA and ROE, revealing some powerful insights. The post Bank Marketing Budgets: A Strategic Analysis of ROI and Growth appeared first on The Financial Brand.