Walgreens Follows Amazon And Walmart Into The Retailer-as-Ad-Agency Trend
PYMNTS
DECEMBER 4, 2020
In announcing the launch of the Walgreens Advertising Group this week, the giant pharmacy chain said that with the help of more than 9,000 stores and 100+ million loyalty members, it would use “advanced data modeling” to connect brands directly with audiences in a digital ecosystem that “surpasses the industry method of digital media buying.”.
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