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Spearmint LOVE On Why Social Media Matters (Especially For Growing Businesses)

PYMNTS

When it comes to growing a business, social media matters. Leveraged to a business’ advantage, social media can be a key to success in consumer adoption, conversion and retention. The online mom community represents a highly engaged and active base of consumers. Small Business Council. It makes sense.

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Lexus Gains A Partner In Online Reputation Management

PYMNTS

With so many retailers hustling to capture the digital shift, it’s easy to let the details suffer. Unanswered customer complaints is one common example, particularly for companies that are new to amplifying their online channels. Now more than ever, our customers are interacting with our dealerships online.

Online 151
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Retail Branding Comes Off The Back Burner

PYMNTS

For retailers, especially those deemed non-essential and struggling with revenue, branding may be on the back burner right now. According to Claessen, those brand attributes are even more important during this crisis as retailers communicate with employees, landlords and consumers. Big mistake, say several branding experts.

Branding 145
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Mnuchin: Community Banks Processed Almost All $875M+ In Relief

PYMNTS

In a social media post, U.S. Treasury Secretary Steven Mnuchin said community banks have helped process many of the small business Paycheck Protection Program (PPP) loans. Mnuchin said in a tweet , “#PPPloan now over $875,000,000 processed almost all from community banks!

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Why Pets Are Pulling Retail Innovation’s Leash

PYMNTS

Pet retail is having a moment, with innovation and other efforts helping merchants better reach owners of dogs, cats and other household animals. In a recent PYMNTS interview, company founder Andrea Chavez talked about bringing more online efficiencies to pet ownership. Chewy.com already has an online pharmacy business.

Retail 122
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Retail Pulse: Kohl’s To Curate Brands With Facebook; Domino’s Rolls Out eBike Tie-Up

PYMNTS

Brick-and-mortar retailers are teaming up with social media platforms to curate labels for their stores and their websites. Kohl’s , for instance, will bring emerging brands to over 50 physical retail locations and online starting in the fall through Curated By Kohl’s.

Branding 101
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Trust Becomes Valuable Commodity For Retailers

PYMNTS

In normal times consumers look for three things from a retailer: price, product and location. In fact, a pre-crisis PwC report showed that 14 percent of respondents said trust in a brand is the number one reason (other than price) why they shop at a retailer. What do consumers want from retailers now?

Retail 153