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Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways.

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Community Banks Debut FinTech Alliance

PYMNTS

To that end, news came earlier this week in the United States that a dozen community and regional banks have formed a group aimed at exploring the opportunities amid FinTech offerings. Among the names joining up are Citizens & Northern Bank (based in Pennsylvania), Inland Bank (Illinois) and Lincoln Savings Bank (Iowa).

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A community bank-fueled payments rail

Independent Banker

A secure, open-loop, cost-saving, customer-accessible, multiplatform P2P payments network might sound too good to be true, but community bank consortium Alloy Labs Alliance hopes to achieve just that with the CHUCK payment rail. A different kind of peer-to-peer payment service is now available, “built by community banks for community banks.”.

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Google Pay Adds 29 US Banks To Mobile Payment Service

PYMNTS

Community Bank of the Bay. Community First Credit Union (OH). Greater Cleveland Community Credit Union. Hometown Community Banks. Iowa Falls State Bank. Building Trades Credit Union. Evans Bank. Federated Bank. First Bank of Boaz. First Central Credit Union. First National Bank of Milaca. Grand Savings Bank.

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Add character to marketing

ABA Community Banking

Iowa bank puts “Cash” behind its promotion efforts—and we’re not just talking money Community Banking Management Lines of Business HowTo.

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How to keep good employees

Independent Banker

Job seekers are in the driver’s seat across most industries, including community banking,” says Lindsay LaNore, group executive vice president and chief learning and experience officer for ICBA. However, community banks have a big opportunity to stand out from the crowd of potential employers.”. LaNore believes the rules have changed.

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Build your community bank’s brand with swag

Independent Banker

Promotional merchandise, or swag, has long been regarded as a no-brainer approach to business branding, but community banks are shedding those thrifty connotations with a new, mindful approach to company gifting that imparts value and purpose while bolstering bottom lines. billion-asset CBI Bank & Trust in Muscatine, Iowa.

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