Independent Banker

FEBRUARY 28, 2023

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways.

Community Bank 129

Community Bank Community Marketing Data 129

Independent Banker

FEBRUARY 28, 2022

Promotional merchandise, or swag, has long been regarded as a no-brainer approach to business branding, but community banks are shedding those thrifty connotations with a new, mindful approach to company gifting that imparts value and purpose while bolstering bottom lines. billion-asset CBI Bank & Trust in Muscatine, Iowa.

Branding 167

Branding Community Community Bank Iowa 167

Independent Banker

SEPTEMBER 30, 2021

But for most community banks, building a trustworthy brand isn’t a conscious effort. So first, we’ll look at how two community banks have become trusted pillars of the community through charity work and good old?fashioned billion-asset community bank. Build your community. It’s in their DNA.

Community 139

Community Community Bank social media Security 139

Social Assurance

OCTOBER 4, 2019

My dad has spent his career working at several banks throughout Iowa and Nebraska. Just over a decade ago, our family settled in York, Nebraska, where my dad became the CFO of a community bank. I thought given my history with banking and my interest in marketing, this was the right fit for me. Now a Bank Marketer.

Nebraska 12

Nebraska social media Community Community Bank 12

Independent Banker

AUGUST 25, 2016

to boost your community bank’s. social media presence. With the average individual spending 100 minutes on social media each day, it’s entirely possible for community banks to share some of that screen time. 2016 IB Social Media Leaders. View 2016 IB Social Media Leaders here.

social media 70

social media Community Bank Community Video 70