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The community bank’s complete guide to building trust

Independent Banker

But for most community banks, building a trustworthy brand isn’t a conscious effort. So first, we’ll look at how two community banks have become trusted pillars of the community through charity work and good old?fashioned fashioned customer service. billion-asset community bank. Build your community.

Community 139
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Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways.

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Steal This 5-Step Banking Innovation Playbook from Gentle Monster

South State Correspondent

With financial hardship, competition from dominant players, and a startup budget, Gentle Monster faced many of the same challenges as a community bank. Leveraging social media, Gentle Monster started to get traction. These striking designs paid for themselves in media exposure.

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The Customer Problem Resolution Secret

South State Correspondent

In this article, we explore the data around customer problem resolution and show why measuring associated metrics may be the most important thing you can do to be able to deliver on your value proposition of service. The Need To Improve Customer Problem Resolution. Why Customer Problem Resolution Matters.

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The ICBA 22/23 executive committee is all in

Independent Banker

Executive committee members tell us what advocacy issues they’ll be focused on during their terms, while board members share their words of wisdom for up-and-coming community bankers: themselves. To sum it up, these leaders are all in and all heart for community banking. This is why sharing our customer stories is so important.

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10 Top Banking Podcasts You Should be Listening to

Abrigo

Podcasts for Bank & Credit Union Execs & Staff Are Plentiful; Here Are 10 Good Ones These banking podcasts discuss current events, strategic and policy issues, competition, digitalization advice, and more. Main Street Banking: A Podcast for Community Bankers 8. And all release a new episode at least monthly. NextGen Banker 10.

Community 195
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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

It would do that by using technology, design, and data science to provide a customer experience that would generate its publicity. Step 4: Reallocate Advertising Dollars into Customer Service. At the heart of the Bank’s brand differentiation strategy is superior customer service driven by “XPeers.”

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