The Financial Brand

MARCH 5, 2024

This article Influencer Marketing: Is the ROI Worth it for Community Banks? Big banks have already tested the waters when it comes to advertising with influencers — but there's a few considerations community banks should make before diving in. appeared first on The Financial Brand.

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Independent Banker

OCTOBER 31, 2021

From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings. But it doesn’t matter how spectacular your marketing campaign is if it’s not reaching the right people—or anyone, for that matter.

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ABA Community Banking

OCTOBER 13, 2020

Banks contribute to their communities and local organizations in ways that matter a lot during the pandemic. The post Putting the ‘Community’ into Community Banking appeared first on ABA Banking Journal.

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Independent Banker

OCTOBER 14, 2014

However, now more than ever, one may find more community bankers reaching out in this widely accessible medium as well. Patti Husic, president and CEO of Centric Bank in Harrisburg, Pa., is one community banker who’s doing it right. This year she was named to ICBA’s Top 25 Community Bank Influencers to Follow.

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Long Lasting Ideas

MARCH 9, 2016

Writing online on the American Bankers Association Bank Marketing page on LinkedIn, Kailyn Gallagher makes some critical points to ponder for community banks. And treating your bank’s social media page as such is vital to your brand and its success, and by extension, your personal success.

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social media Community Bank Marketing Strategies Community 40

Independent Banker

MAY 31, 2022

In April, ICBA won an Association Trends 2022 TRENDY Award for a social media initiative opposing plans that would require community banks to report additional customer account information to the Internal Revenue Service.

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social media Data Community Bank Community 91

Independent Banker

JULY 30, 2015

An interview with Chris Lorence, ICBA’s executive vice president and chief marketing officer. Meet ICBA’s Marketing and Communications Contact. Leading a team of marketing and communications experts, he is an outside-the-box thinker who believes strongly in the mission of the organization and the importance of community banks.

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South State Correspondent

MARCH 13, 2023

More importantly, the bank’s held-to-maturity (HTM) securities portfolio was $91.3B at the end of 2022, and the bank’s filing shows that the mark-to-market loss on the HTM portfolio was over $15B, almost equal to the bank’s equity base, thereby, making the bank economically insolvent.

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Independent Banker

AUGUST 31, 2022

Social payments methods like Venmo and Cash App continue to grow in popularity, and the data is there to prove it, creating an opportunity to give customers what they want: 24/7 access to cashless, P2P and mobile transactions. So how do social payments fit in community banks’ long-term future? By Colleen Morrison.

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South State Correspondent

APRIL 19, 2023

In this article, we will look at deposit performance data related to high balances and show how banks can dramatically increase value by restructuring relationship-based products and better-allocating marketing/sales dollars more efficiently. This is over three times the life of a money market account that is over $1mm in balances.

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Abrigo

MARCH 6, 2017

The ABA has a new report out on how banks are using social media, and much of the report focuses on using Twitter, Facebook, LinkedIn and the like to boost customer service, make connections in the community and recruit staff. 14) @News_CUInsight – CUInsight is an independent source of news on the credit union community.

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social media Lending Community Community Bank 150

Long Lasting Ideas

FEBRUARY 22, 2016

And what in the name of holy matrimony does a rejection letter have to do with bank marketing? It’s about old-school “social media’. If you’re serious about building meaningful relationships for yourself and your bank’s brand, this “old- school social media” speaks volumes. So what’s the point?

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Independent Banker

OCTOBER 31, 2020

Given our relationship banking approach, we are poised to lead the charge in striking the right balance of technology and connection for our customers and communities. ICBA offers resources to support community banks in telling their stories. What you need to know. Because what we do is personal.

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Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Facebook Pay.

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social media Branding Trends Tools 15

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Facebook Pay.

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social media Branding Trends Tools 15

ABA Community Banking

OCTOBER 23, 2020

Go on the offensive on social media and take advantage of creative branding opportunities, as well as provide clear communications to your team members and clients. The post Keeping Your Brand in a Safe Position During the Pandemic appeared first on ABA Banking Journal.

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Branding social media Community Bank Marketing 126

South State Correspondent

NOVEMBER 27, 2022

The French Deposit Defense stops a bank from executing a deposit promotion in a local market. Let’s say Bank A comes out with a 2.00% money market account, which is substantially above the current market average of 25 basis points (current money market promotions HERE ). The Coup de Grâce.

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South State Correspondent

APRIL 23, 2023

Some blame the dilution of the Dodd-Frank provisions, others the lack of oversight by regulators, and others still blame social media for exacerbating the deposit run. The root cause of Silicon Valley Bank’s (SVB) failure is poor risk management – plain and simple.

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Social Assurance

SEPTEMBER 10, 2020

Much like the rest of the country, COVID-19 forced FNB Community Bank to realign its strategy to reflect the message that it is here to help the community get through this. To show its support, one of the initiatives it ran was a donation campaign on social media where it gave its followers input on worthwhile charitable causes.

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Community Bank Community social media Resources 24

Independent Banker

OCTOBER 1, 2022

By identifying the preferred banking and spending habits of different generations, scammers can tailor how they reach their targets. We look at community banks’ options for fighting this type of crime. Social media. By Katie Kuehner-Hebert. A cohesive strategy. Baby boomers. Robo calls. Romance scams. Millennials.

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Fraud social media Millennials Examples 133

PYMNTS

JANUARY 18, 2017

As the calendar turned to January, banks rolled out new ways for both commercial and corporate banking clients to conduct business by tapping the potential of several new financial innovations. Technological innovations are also bringing changes to the lending market. About The Tracker.

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Data social media Report Community Bank 100

ABA Community Banking

MARCH 20, 2020

Whether you’re working from home or holding down the fort at the bank, here are five tips for marketers in the new world of the coronavirus. . The post A Marketing Game Plan for COVID-19 appeared first on ABA Banking Journal.

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Marketing social media Branding Community Bank 100

Independent Banker

JULY 31, 2022

The financial press, economic commentators and social media sites have used a collection of terms this year that convey a certain image of market values for investment securities: “Plummet.” Community bankers have come to grips with the notion of their bond portfolios being, ahem, “submerged” in a number of ways.

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Memphis Community Security Community Bank 103

Gonzobanker

APRIL 3, 2019

Reorganize around the entire customer buying process by consolidating sales, marketing and service, instead of organizing by departments and product lines. About one-third of community banks are planning to add or replace this technology.

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Long Lasting Ideas

FEBRUARY 2, 2015

While much of the advertising dollar goes to the prized 18-to-35 demographic, Bill Murtha’s recent post on mature adults gives powerful witness as to why marketing to mature adults is critical, especially for community banks and credit unions. 35 percent of seniors online use social media, like Facebook and LinkedIn.

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Meeting Marketing social media Community Bank 40

Independent Banker

OCTOBER 29, 2014

And the great news, according to “American Millennials and Banking,” a major new study commissioned by ICBA, is that Bauhs and the 80 million other people in his generational cohort are prime potential customers for community banks. This is really the moment for community banks to show that they’re a fit for millennials.

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Millennials Community Bank social media Community 110

Independent Banker

AUGUST 31, 2022

For its 30th anniversary, Ledyard National Bank decided to ask 10 local nonprofits to enter a video about their work into a contest for the opportunity to win $10,000 and expand their visibility. When Ledyard National Bank in Hanover, N.H., Community members could vote for their favorite video by reacting to it from Oct.

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Independent Banker

DECEMBER 31, 2022

We recently spoke with community bank CEOs from across the country to gain insights on how they’re proactively positioning to manage risks and take advantage of growth opportunities in the coming year. Following some respite in 2022, community bankers are bracing for a tougher economic landscape ahead in 2023. James Sills.

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ABA Community Banking

JULY 2, 2015

Citizens Bank uses social media and ingenuity to multiply small marketing budget Community Banking Retail Banking HowTo Customers.

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social media Community Bank Community Retail 40

Long Lasting Ideas

JANUARY 5, 2015

But how do we attract a generation that communicates phone-to-phone and text to text, not face to face? Believe it or not, this is a slice of the market that in some cases has never opened the doors of a bricks-and-mortar branch bank or learned how to write a check. Conservative bankers might dismiss social media.

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Marketing Millennials Community Bank social media 40

Independent Banker

NOVEMBER 13, 2014

And the great news, according to “American Millennials and Banking,” a major new study commissioned by ICBA, is that Bauhs and the 80 million other people in his generational cohort are prime potential customers for community banks. This is really the moment for community banks to show that they’re a fit for millennials.

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Millennials Community Bank social media Community 87

PYMNTS

OCTOBER 8, 2018

As reported, the social media giant was hacked through a vulnerability in the Facebook source code, which gave the attackers the ability to steal access tokens, which they in turn used to keep Facebook subscribers logged in. community banks and small business lending.

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United States Regulation cryptocurrency Cleveland 174

Long Lasting Ideas

JANUARY 19, 2015

Do you have testimonials on your web site and reviews on directories and social media sites for your customers and prospective customers to see? For financial institutions, reviews will show up on social media, such as Facebook, on Google business listings, and in various business directories such as the Yellow Pages.

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Marketing social media Online Marketing Strategies 40

Independent Banker

DECEMBER 13, 2015

ICBA makes it easy for you to share the positive story of community banks and small businesses with the annual Go Local Holidays campaign. This campaign offers turnkey communications and marketing materials that can help your team spread the message in your community.

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Community Bank Community social media Ohio 70

Independent Banker

NOVEMBER 24, 2015

ICBA makes it easy for you to share the positive story of community banks and small businesses with the annual Go Local Holidays campaign. This campaign offers turnkey communications and marketing materials that can help your team spread the message in your community.

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Community Bank Community social media Ohio 70

Abrigo

MAY 5, 2022

Other podcasts might be internationally based and of little interest to community financial institutions or credit unions based in the U.S. or largely focused on the domestic banking market. So here’s your head start on finding some banking podcasts that might work for you. Check them all out in our Knowledge Center.

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South State Correspondent

MAY 1, 2024

With financial hardship, competition from dominant players, and a startup budget, Gentle Monster faced many of the same challenges as a community bank. He chose to compete in the women’s luxury segment and looked for a gap in the market. Leveraging social media, Gentle Monster started to get traction.

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