Community Bank, Marketing, Marketing Strategies and social media

Paid social media’s place in your marketing strategy

Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. Artwork by Oatawa/Getty Images. By Amy Geist.

Marketing Strategies

Marketing Strategies Strategy Marketing social media

Community Banks Are Missing Out on the Value of Social Media

The Financial Brand

SEPTEMBER 14, 2023

This article Community Banks Are Missing Out on the Value of Social Media appeared first on The Financial Brand. Nearly 9 in 10 community and regional banks are active on social media, but they lag on using it for sales. Meanwhile, examiners are keeping tabs.

social media

social media Community Bank Community Regional

ICBA’s Marketing Communications Toolkit

Independent Banker

FEBRUARY 28, 2023

Photo by Radachynskyi/Adobe Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision. For the banking industry, marketing can be finicky. It’s all about building the message, finding the right platform and timing it well. Here’s a preview.

Marketing

Marketing social media Community Bank Video

Webinars

Elevating Accounting Practices: The Power of Outsourcing and Automation in the Digital Age

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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

SEPTEMBER 20, 2022

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

Conference

Conference Marketing social media Data

4 ways to track your bank’s marketing performance

Independent Banker

OCTOBER 31, 2021

From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings. But it doesn’t matter how spectacular your marketing campaign is if it’s not reaching the right people—or anyone, for that matter.

Marketing

Marketing social media Video Community

Influencer Marketing: Is the ROI Worth it for Community Banks?

The Financial Brand

MARCH 5, 2024

This article Influencer Marketing: Is the ROI Worth it for Community Banks? Big banks have already tested the waters when it comes to advertising with influencers — but there's a few considerations community banks should make before diving in. appeared first on The Financial Brand.

Community Bank

Community Bank Community Marketing Branding

Do’s and don’ts of social media

Long Lasting Ideas

MARCH 9, 2016

Writing online on the American Bankers Association Bank Marketing page on LinkedIn, Kailyn Gallagher makes some critical points to ponder for community banks. And treating your bank’s social media page as such is vital to your brand and its success, and by extension, your personal success.

social media

social media Community Bank Marketing Strategies Community

Top Social Media Trends to Pay Attention to for Financial Brands

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Facebook Pay.

social media

social media Branding Trends Tools

Top Social Media Trends to Pay Attention to for Financial Brand

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Facebook Pay.

social media

social media Branding Trends Tools

Bank Marketers: Are You Connecting with Seniors to Meet Their Needs?

Long Lasting Ideas

FEBRUARY 2, 2015

While much of the advertising dollar goes to the prized 18-to-35 demographic, Bill Murtha’s recent post on mature adults gives powerful witness as to why marketing to mature adults is critical, especially for community banks and credit unions. 35 percent of seniors online use social media, like Facebook and LinkedIn.

Meeting

Meeting Marketing social media Community Bank

Market your Mayberry

Long Lasting Ideas

SEPTEMBER 13, 2017

At BankMarketingCenter.com, we’re always on the lookout for how other segments of the economy – beyond the financial sector – market their products. Continue reading Market your Mayberry at Bank Marketing Strategy + Ideas. Continue reading Market your Mayberry at Bank Marketing Strategy + Ideas.

Marketing

Marketing Marketing Strategies Strategy Trends

Millennial’s Matter to Bank Marketing

Long Lasting Ideas

JANUARY 5, 2015

But how do we attract a generation that communicates phone-to-phone and text to text, not face to face? Believe it or not, this is a slice of the market that in some cases has never opened the doors of a bricks-and-mortar branch bank or learned how to write a check. Conservative bankers might dismiss social media.

Marketing

Marketing Millennials Community Bank social media

What Bank Marketers Need to Know About Consumer Trust

Long Lasting Ideas

JANUARY 19, 2015

Do you have testimonials on your web site and reviews on directories and social media sites for your customers and prospective customers to see? For financial institutions, reviews will show up on social media, such as Facebook, on Google business listings, and in various business directories such as the Yellow Pages.

Marketing

Marketing social media Online Marketing Strategies

Banker’s brawl helps no one.

Long Lasting Ideas

MAY 25, 2016

While the piece seemed to emphasize the rift between big and community banks, to us it seemed to serve up some lessons on how – or how not to – compete against the big boys of banking. at Bank Marketing Strategy + Ideas. An article in the May 11 edition of The Wall Street Journal caught our eye last week.

Marketing Strategies

Marketing Strategies Community Bank Community America

5 Lessons Learned At Chick-fil-A

Long Lasting Ideas

MAY 16, 2016

Here at BankMarketingCenter.com, we’ve been interested of late in the lessons community banks and credit unions can learn from success stories in other economic sectors, which brings us to Chick-fil-A. Continue reading 5 Lessons Learned At Chick-fil-A at Bank Marketing Strategy + Ideas.

Marketing Strategies

Marketing Strategies Community Bank Strategy Community

Weathering the storms of hurricanes and bank fraud.

Long Lasting Ideas

SEPTEMBER 6, 2017

As we know well, banks and credit unions aren’t immune from having to activate its crisis management strategy. And if you think your community bank is immune from crisis, you’ve got one. Continue reading Weathering the storms of hurricanes and bank fraud. at Bank Marketing Strategy + Ideas.

Fraud

Fraud Marketing Strategies Community Bank Strategy

Jerry Lewis, banks and the power of testimonials

Long Lasting Ideas

SEPTEMBER 25, 2017

Continue reading Jerry Lewis, banks and the power of testimonials at Bank Marketing Strategy + Ideas. Lewis was honored by the French government for his entertainment career.

Marketing Strategies

Marketing Strategies Strategy US Marketing

Digital local advertising is on the rise; Some ideas for banks

Long Lasting Ideas

FEBRUARY 16, 2016

The Independent Community Bankers Association and BankMarketingCenter.com offer some great ideas that BankMarketingCenter.com can help you plan and implement great digital marketing. Advertise and promote a webinar using social media aimed specifically at entrepreneurs on how to create a small business and how your bank can help.

social media

social media Community Tools Strategy

5 lessons for bankers from Augusta National

Long Lasting Ideas

APRIL 7, 2016

Continue reading 5 lessons for bankers from Augusta National at Bank Marketing Strategy + Ideas. There’s not a golfer alive who hasn’t longed to stroll across Rae’s Creek, or to walk Amen Corner.

National

National Marketing Strategies Strategy Marketing

FinovateSpring 2016 Live Blog – Day 2

William Mills

MAY 11, 2016

What’s the market strategy? Looking for banks or credit unions. The account has a tie into social media and sharing. This is an extension of business services, powered by a local community bank. A mobile wallet powered by a local bank, built on the Malauzai platform. Who is the target audience?

Video

Video Mobile social media Analytics

Gen-Z and Snapchat: 5 Things Financial Brands Need to Know

Social Assurance

MARCH 8, 2021

We all know that Instagram is one of the fastest-growing social channels and a heavily visual and storytelling medium. But there are opportunity to using these visual design elements in your Snapchat marketing as well to effectively reach this younger demographic and drive engagement. Social Good Alignment.

Branding

Branding Strategy Community Study

Community Banking Brief

Paid social media’s place in your marketing strategy

Community Banks Are Missing Out on the Value of Social Media

Webinars

Trending Sources

ICBA’s Marketing Communications Toolkit

Webinars

10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

4 ways to track your bank’s marketing performance

Influencer Marketing: Is the ROI Worth it for Community Banks?

Do’s and don’ts of social media

Top Social Media Trends to Pay Attention to for Financial Brands

Top Social Media Trends to Pay Attention to for Financial Brand

Bank Marketers: Are You Connecting with Seniors to Meet Their Needs?

Market your Mayberry

Millennial’s Matter to Bank Marketing

What Bank Marketers Need to Know About Consumer Trust

Banker’s brawl helps no one.

5 Lessons Learned At Chick-fil-A

Weathering the storms of hurricanes and bank fraud.

Jerry Lewis, banks and the power of testimonials

Digital local advertising is on the rise; Some ideas for banks

5 lessons for bankers from Augusta National

FinovateSpring 2016 Live Blog – Day 2

Gen-Z and Snapchat: 5 Things Financial Brands Need to Know

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