South State Correspondent

MAY 1, 2024

With financial hardship, competition from dominant players, and a startup budget, Gentle Monster faced many of the same challenges as a community bank. He chose to compete in the women’s luxury segment and looked for a gap in the market. Leveraging social media, Gentle Monster started to get traction.

Innovation 195

Innovation social media Branding Marketing 195

Independent Banker

MARCH 15, 2015

Increasingly, more digitally connected consumers are saying yes to that question with their community bank. Some even assume their bank will interact with them however and whenever they want. For many community banks, telephone calls still generate the highest volumes of customer service interactions.

Community Bank 70

Community Bank Community Operations Retail 70

South State Correspondent

MAY 31, 2023

The advent of generative artificial intelligence is about to shift branch strategy again to re-raise the question – how can we get the most out of our branches? Likely, it might be a combination of the above, but setting a branching strategy should dictate capital allocation, branch layout, marketing, and staffing.

Data 195

Data Branch Strategies Strategy Mobile 195