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Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways.

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How to Practice Loan Pricing Discipline

South State Correspondent

Community bankers need to practice realistic loan pricing discipline. However, we need to understand the meaning of pricing discipline and its effect on community bank performance. Bankers need to manage credit relationships to ROA/ROE and not credit spreads. Many banks target profitable commercial clients.

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How to Lock a Forward Rate on a Loan

South State Correspondent

If rates rise, the bank eats this cost often not knowing that there is a negative mark-to-market value on the loan from Day One. But this application also prevents competition from national banks after the construction and stabilization. Community banks also offer forwards to poach customers from other banks.

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5 Steps to Better Treasury Management

South State Correspondent

If one product is the future of banking, it is treasury management. With a competitive offering, it will be easier to attract the small business and mid-sized companies that a bank needs to fuel its core growth. This likely creates the most significant single profitability lift for any bank.

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How to Evaluate Business Lending Software for Your Bank

This eBook explains the features of a Business Lending Platform that community banks should make their top priorities when evaluating any business lending software.

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How To Do Better Against National Bank Lending Competition

South State Correspondent

Who the competition is, what the lending competition is offering, their delivery channels, and service levels can help community banks differentiate their services and enhance their competitive advantage. Analyzing the competition can also help a bank be realistic about which products it can sell and at what price.

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How to prepare for FedNow: 5 Steps for your financial institution

Abrigo

Takeaway 1 Implementing the FedNow Service can help reduce interbank obligations, expand market reach, and enhance customer experiences. Takeaway 2 It's important to review resources on how to prepare for FedNow and also look internally to create a plan for your unique financial institution.

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