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Case study: Driving effective sales performance with today’s SPM solutions

Insights on Business

The end user experience should provide simplicity, self-service, automation and transparency. An exact case in point is Austrian media company HEROLD Business Data GmbH, which struggled with a complex sales incentive system built for another era. Read the entire case study here ).

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Are There Digital Strategy Lessons Financial Institutions Can Learn From Other Industries?

Perficient

case study that Perficient worked with a client on, followed by ways the trend and case could be applied to the financial services space. Some of the examples we presented include – virtual agents (chatbots, AI), connected bankers, conversational marketing and conversational banking.

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How Airbnb Uses Payments To Stay Competitive

PYMNTS

Platforms need to pay careful attention to fraud across dozens of markets, meaning the ability to detect and manage fraud will only become more crucial as the sharing economy grows. Airbnb on Payments, User Friction and Security Challenges in a Global Market. To read the Case Study, download the Playbook.

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New Salesforce Mobile Application Configure and Customization

Perficient

One of the first things end users might notice is that the Lightning Experience is now mirrored on mobile, making the Salesforce experience intuitive as they toggle from their laptop to mobile phone. This seamless user experience also means users don’t need extra training.

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Trending: Meeting The Millennial Need For AI-Powered Visual Shopping

PYMNTS

Makeup marketplaces like NakedPoppy, for one, are using AI-enabled personalization tools to match their customers to the right products, simplifying the user experience. In other markets, the rise of marketplaces is giving old organizations new perspective. How Secondhand Marketplace thredUP Is Using AI To Personalize Shopping.

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Why banks must unlock the full power of their customer data. Today.

Accenture

Subway has rebuilt its operating model to continuously run tests on customer experiences to optimise the journey of purchasing a sandwich.¹ From changing the colour of a single button to revising promotional messaging, Subway converts test results into effective user experiences with the touch of a button.

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The Senior Executive’s Guide to Site Migrations – Step 1 of 4: Plan

Perficient

In this video, Matt Ruud, Director of Digital Marketing at Perficient, and Eric Enge, Principal of Digital Marketing, walk through the first step in the four steps to a successful site migration, Plan. The overall traffic grew by about 4x, and they went from being a second-tier player in a highly competitive market to number one.

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