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Deep Dive: Keeping Up With Bridge Millennials’ Retail Impact

PYMNTS

Bridge millennials’ rise is changing the retail ecosystem ahead of the 2019 holiday season, but their impacts will continue to be felt in the year ahead. Bridge millennials are consumers aged 30 to 40 whose shopping and financial preferences straddle Gen X and millennial demographics.

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Retail Data Shows Online Dominance, Gift Card Momentum For Holiday Spending

PYMNTS

Among those who said they would increase spend, about a third of millennials and Gen Xers said they would increase spending. The conduit to that spend is split between desktop and mobile devices. Seventy-four percent of holiday shoppers will do so via mobile device; 91.3 percent likelihood to purchase gift cards, respectively.

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The Retail Complexities Of Wooing Bridge Millennials

PYMNTS

The stated goal, according to new CEO Jim Brett, is for the brand to build back its audience, particularly among millennial shoppers. Teaming up with another retailer is not wholly new ground – some J.Crew and Madewell items are already on sale, and a partnership with Hudson Bay has already been announced. You can’t be one price.

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Deep Dive: Travel, Hospitality Get A Millennial Makeover

PYMNTS

Millennials have long been sought-after travel and hospitality customers, partly because they are perfectly placed to seek such experiences. This unique status creates both opportunities and challenges for firms in the space, as millennials search for the experiences they crave. Furthermore, millennials are set to spend $1.4

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Holiday Rebound: Apparel Retailers Drive Sales With Flexible Payment Options

PYMNTS

This will not only help retail items be more accessible to more consumers but could help merchants bounce back from what may have been a rocky year in sales due to the pandemic. percent of millennials report being financially stable, compared to 79 percent of non-millennial consumers. In fact, only 20.7

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Chase, Citi Take Rewards War to Mobile with PayPal

Bank Innovation

Banks are taking the battle for millennial customers where it belongs: mobile. Citibank and JPMorgan Chase users will now be able to link cards to PayPal via mobile, allowing customers of both banks to add cards before paying online and in-store via the PayPal mobile wallet, both banks announced today.

Mobile 295
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Millennials’ Mobile Banking Usage Is Now Close to 70%

Bank Innovation

” For Millennials, the cry might as well be, “I want my mobile banking.” ” About 67% of Millennials now use mobile banking, according to a study released today by the Federal Reserve. For Gen Y, the rallying cry was, “I want my MTV.”