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Deep Dive: Keeping Up With Bridge Millennials’ Retail Impact

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Bridge millennials’ rise is changing the retail ecosystem ahead of the 2019 holiday season, but their impacts will continue to be felt in the year ahead. Bridge millennials are consumers aged 30 to 40 whose shopping and financial preferences straddle Gen X and millennial demographics.

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Retail Data Shows Online Dominance, Gift Card Momentum For Holiday Spending

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Among those who said they would increase spend, about a third of millennials and Gen Xers said they would increase spending. A third of bridge millennials will increase their usage of mobile devices, more than any other segment. And when consumers do go online, gift cards are winning the season. percent will use a laptop or PC.

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The Retail Complexities Of Wooing Bridge Millennials

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The stated goal, according to new CEO Jim Brett, is for the brand to build back its audience, particularly among millennial shoppers. Teaming up with another retailer is not wholly new ground – some J.Crew and Madewell items are already on sale, and a partnership with Hudson Bay has already been announced. You can’t be one price.

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Melding Digital With Physical Rescues In-Store Retailing

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From where things stand in Q4 2020 it’s not hard to imagine physical retail going extinct. Noting the ways COVID has permanently changed retailing, CNBC recently reported , “As more and more stores go dark at the mall, some major retail executives are looking to grow outside of it — a tactic they hadn’t touted so publicly before.

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From Retail To Restaurants, Holiday Gift Card Sales Are Hot

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In a year that’s been filled with lifestyle changes, personal pivots and business adaptations, 2020 may also go down as the year of the gift card as studies show an outsized increase in sales leading up to the busy holiday season. InMarket’s data also showed customers were spending about 17 percent more on gift cards in 2020.

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Holiday Rebound: Apparel Retailers Drive Sales With Flexible Payment Options

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This will not only help retail items be more accessible to more consumers but could help merchants bounce back from what may have been a rocky year in sales due to the pandemic. percent of millennials report being financially stable, compared to 79 percent of non-millennial consumers. In fact, only 20.7

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Deep Dive: Travel, Hospitality Get A Millennial Makeover

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Millennials have long been sought-after travel and hospitality customers, partly because they are perfectly placed to seek such experiences. This unique status creates both opportunities and challenges for firms in the space, as millennials search for the experiences they crave. Furthermore, millennials are set to spend $1.4