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New Study: Static Web Content Bad For Account Holder Engagement

PYMNTS

Researchers found that FIs offering “innovative options such as interactive and contextually relevant video content stand to improve engagement and customer experience, especially among younger generations like bridge millennials and millennials.”. There’s a reason that bank apps and websites ask, “was this information helpful?”.

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Fast Fashion Isn’t Dead Yet — And Could Find Retail Rebirth

PYMNTS

So-called fast fashion has been a big player in retail for years, but that part of the commerce-and-apparel world is facing some serious challenges. 30) from the Columbia Spectator , which covers news important to students at Columbia University and Barnard College in the global fashion capital of New York City. Organic Counter-Moves.

Retail 142
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L’Oréal, Instagram Lead Late-Year Social Commerce Push

PYMNTS

It’s also a play to capture TikTok’s Gen Z and millennial audience. So it’s no surprise that Instagram is making moves to replicate TikTok’s most popular features — especially in areas where TikTok hasn’t already amassed a strong foothold, like Brazil,” says social media fan site Later. “In Comscore data says the share of U.S.-based

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The open banking opportunity

Accenture

Based on this survey of over 2,000 consumers, it’s clear that online retailers, tech firms and social-media players face an uphill battle to convince consumers to allow them access to their financial data. Trust in online platforms and social-media companies as providers of payments services is low. So why not?

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Banking for the Digital Generation: Attracting & Retaining Millennials

NCR

Coming of age during the last recession and being subjected to the barrage of headlines about financial executives misbehaving, many Millennials are distrustful of established financial brands and institutions. are in the bottom 10 of the least loved brands by Millennials. are in the bottom 10 of the least loved brands by Millennials.

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Banks Must Up Their Social Media Game to Connect with Digital Natives

Gonzobanker

Traditional financial institutions that want to compete with fintech disruptors like Chime and X (formerly known as Twitter) need to up their social media game. hours per day on social media. Sofi has built strong engagement through its Richer Lives social media strategy and influencer Vivian, “your rich BFF.”

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Coachella’s Contextual Commerce: The Good, The Bad And The Flower Crown Ugly

PYMNTS

Retailers have come to recognize the incredible marketing opportunity presented by the multi-weekend music festival in Southern California. Todd Smith, president and CMO at Sonic, told MarketWatch that this campaign comes from the company’s long experience with the millennial demographic.