Retail Innovation Depends On Older Consumers, Too
PYMNTS
AUGUST 14, 2019
Youngsters tend to get all the credit when it comes to being a force that drives retail innovation, and that’s fair enough. Sure, millennials and bridge millennials use apps the most for planning in-store purchases — 47.9 PYMNTS defines bridge millennials as consumers between 30 and 40 years old. percent and 42.8
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