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Retail SMBs Face Up To Q4 Marketing Opportunities

PYMNTS

For retailers, the fourth quarter of 2020 is likely to see a media blitz that will make other years pale in comparison. Unspent budget from big box retailers will be let loose as early as Oct. There are many critical aspects to SMB retail media strategy but two stand out this year: when to advertise and where to advertise.

Retail 169
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Trust Becomes Valuable Commodity For Retailers

PYMNTS

In normal times consumers look for three things from a retailer: price, product and location. In fact, a pre-crisis PwC report showed that 14 percent of respondents said trust in a brand is the number one reason (other than price) why they shop at a retailer. Only 43 percent of Americans trust the media.

Retail 153
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Retail Keeps Getting More Social — Even As Amazon Stumbles

PYMNTS

Social media is taking a lot of fire these days, whether the issue is “fake news” or data privacy or just the time-wasting tendencies of many users. But social media is also driving retail innovation, and those trends are going to help shape commerce in the all-important fourth quarter and beyond into the 2020s.

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Omnichannel No Longer An Option For Retail

PYMNTS

Consumers shopping in droves via eCommerce channels is hardly a piece of breaking news — for the better part of a decade, that has been obvious to anyone watching the retail space. They are, Fiserv Senior Vice President of Retail Solutions John Nicola told Karen Webster in a recent conversation — and in great numbers.

Retail 177
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Why Instagram’s New Shopping Icon Is Changing Ecommerce Forever

Perficient

Here’s why: Traditionally users weren’t able to purchase items through social media platforms. Social influencers could promote brands through their channels and direct users to “swipe up” or click a link in their bio to purchase. 70% of people will trust a recommendation from someone they don’t know.

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The Buyers: Teen Retail Engagement

PYMNTS

It can be argued that some of the toughest buyers to keep in mind when planning out retail strategies are teenagers. While one day a teen may be into shopping strictly online, another day may see an offline preferred experience or a mixture of both, and retailers must be at the ready to transform engagement efforts at any given time.

Retail 127
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The Buyers: Teen Retail Engagement

PYMNTS

It can be argued that some of the toughest buyers to keep in mind when planning out retail strategies are teenagers. While one day a teen may be into shopping strictly online, another day may see an offline preferred experience or a mixture of both, and retailers must be at the ready to transform engagement efforts at any given time.

Retail 114