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Build your community bank’s brand with swag

Independent Banker

Promotional merchandise, or swag, has long been regarded as a no-brainer approach to business branding, but community banks are shedding those thrifty connotations with a new, mindful approach to company gifting that imparts value and purpose while bolstering bottom lines. Building brand identity. By Judith Sears.

Branding 167
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Steal This 5-Step Banking Innovation Playbook from Gentle Monster

South State Correspondent

Honkook Kim and his Gentle Monster Brand is a perfect example. The Banking Innovation Playbook – Step 1: Find a Niche Kim looked at the market and knew he needed traction in at least a single segment where he could create a brand and a following for Gentle Monster. Leveraging social media, Gentle Monster started to get traction.

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Retail Pulse: Kohl’s To Curate Brands With Facebook; Domino’s Rolls Out eBike Tie-Up

PYMNTS

Brick-and-mortar retailers are teaming up with social media platforms to curate labels for their stores and their websites. Kohl’s , for instance, will bring emerging brands to over 50 physical retail locations and online starting in the fall through Curated By Kohl’s. In Other Brick-and-Mortar News.

Branding 101
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Does Destination Maternity Chain Bankruptcy Signal Larger Trends?

PYMNTS

21), the latest commerce operator to be on the verge of extinction in this age of digital and mobile. though they also operate under such brands as Motherhood Maternity and Pea in the Pod stores. Larger Trends. Maternity sellers are certainly not immune to those larger trends.

Trends 101
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The Trends Driving Retail Into The New Decade

PYMNTS

Not the least of it involved artificial intelligence (AI), a big trend going into the 2020s. What brands used to guide their merchandising processes in the old paradigm requires too much manual input, hinging on data sets and models that are too general, and accruing too slowly — too much like a “fulfilling prophecy,” he noted.

Retail 132
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Direct-To-Consumer Firms Rethink Facebook Advertising

PYMNTS

Direct-to-consumer advertising on Facebook has reportedly hit a rough patch, with spending by brands decreasing there. The trend comes at a time when brands are facing other changes on the social media site. Brooklinen stands as one example of the trend. Higher Prices. Unwanted Transparency.

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App Could Keep Fridges Full, CPG Brands Informed

PYMNTS

The app has the potential to fit into the emerging trend of smart kitchens, particularly as manufacturers of household appliances — such as Samsung — seek to integrate smart technology into their products. The company, which has operations in Silicon Valley and India, currently has seven employees. Enter Chefling Inc. ,

Branding 121