PYMNTS

DECEMBER 15, 2020

Merchants must constantly reevaluate their customer-targeting efforts to suit the latest commerce developments, and many are pivoting from brick-and-mortar advertising to focus their outreach online or via social media channels. These trends are in turn ratcheting up the number of customers who are moving to new brands.

Payments 236

Payments social media Branding Study 236

William Mills

JUNE 8, 2017

In just a short decade, social media has grown from a couple of platforms connecting music fans and college students to the de facto channel of communication for millions of people every day. How pervasive has social media become? Social Media is for Building Relationships, Not Spamming Ideas.

social media 50

social media Company Online Report 50

PYMNTS

JULY 13, 2016

Gen-Z shoppers, defined as those between the age of 14 and 19, are about to become the most coveted demographic in all of retail, according to a study entitled “The Next Generation of Retail” by retail marketing firm Interactions. Other interesting findings of the survey, which involved 2,000 U.S.

Study 100

Study Millennials Retail social media 100

PYMNTS

NOVEMBER 25, 2019

Social media site Pinterest has announced a new feature that will allow users to make purchases from a selected number of online shops as it continues to expand and grow, according to a report from CNBC. The feature, called the Pinterest Shop , has hundreds of what the company is calling “Product Pins.”

social media 131

social media Study Google Online 131

PYMNTS

SEPTEMBER 30, 2019

The latest Payments and the Platform Economy study examines how marketplaces are responding to the counterfeit threat as well as how they are continuing to innovate the customer experience. Online Resale. Sales of counterfeit goods through online marketplaces are expected to hit $1.8 billion per year to fake online sales.

Online 101

Online Fraud Branding social media 101

PYMNTS

SEPTEMBER 16, 2019

It’s challenging that the industry that was built on trust is struggling with that trust,” said Erick Schwab, co-founder of Sylo, a third-party service that authenticates online audiences. A research study he conducted estimates that annually, 15 percent of money budgeted for influencer marketing campaigns is wasted. He said, “$1.3

social media 150

social media Regulation New York City Baltimore 150

PYMNTS

JULY 10, 2020

Quick-service restaurants (QSRs) and others in the food service space are rapidly adjusting their operations during the pandemic, with many implementing new technologies online and in-store to ensure customers can seamlessly and safely place orders. Mobile Order-Ahead Developments Around The World.

Mobile 162

Mobile social media Report Fraud 162

PYMNTS

JANUARY 19, 2021

Sixty-five percent of Venmo customers claimed to have increased their online purchasing behavior during the pandemic period, at the same time they have reduced their in-store shopping habits. Finally, it seems that for Venmo customers, social commerce is increasingly commerce in context.

Retail 198

Retail social media Study Branding 198

PYMNTS

OCTOBER 25, 2016

Retailers should take initiative in communicating with shoppers — especially younger ones — by email rather than social media channels, a new report by Bluecore found.

Retail 100

Retail Study social media Millennials 100

PYMNTS

DECEMBER 30, 2020

This year will not only go down in history as “the year of the pandemic,” but for consumer packaged goods brands, it will also be known as “the year of direct to consumer.”. PYMNTS’ recent How We Shop: Measuring the Rapid Digital Shift study, done in conjunction with PayPal, found that a large share of U.S. For example, 43.9

Branding 257

Branding Millennials Retail social media 257

PYMNTS

JULY 7, 2017

The buying power of Gen Z comes out to $44 billion, according to an IBM and National Retail Federation study. It also found that while 50 percent of this group makes online purchases, 60 percent visit malls once a month with the intention of buying an item. Get ready, retailers.

social media 120

social media Millennials Retail Study 120

PYMNTS

MARCH 17, 2020

Shopping has always been highly visual , and online shopping is no different. Digital brands lack brick-and-mortar stores’ advantages — customers cannot feel fabric textures or see electronics’ resolution qualities. Shopping online is second nature for most consumers, especially millennials and Gen Z. The Rise of Visual Search.

Retail 143

Retail Millennials Tools social media 143

Social Assurance

MARCH 1, 2021

It takes less than 30 seconds to look up a financial brand, learn where they are located, and explore the services they provide. Creating a positive customer experience online, therefore, encompasses more factors than ever before. In order for your financial brand to stand out, you have to cover all your bases.

Branding 15

Branding social media Online Case Study 15

PYMNTS

DECEMBER 23, 2019

Online shopping has fundamentally changed the rules of how to gauge a company’s performance around the holidays. They’re counting the proportion or number of millennials and Generation Z shoppers at a store, and counting the number of Instagram-popular fashion brands in a store. By using cameras, retailers can track who’s buying what.

Retail 131

Retail social media Millennials Analytics 131

PYMNTS

AUGUST 3, 2016

We all know — and keep hearing almost ad nauseam — all about how the rise of online shopping is changing the very face of the retail industry and consumer habits. How influential will mobile and social media be to their purchasing habits? A new study from PricewaterhouseCoopers , entitled “Understanding How U.S.

Retail 100

Retail social media Branding Online 100

PYMNTS

SEPTEMBER 1, 2016

Walmart and the Dr Pepper Snapple Group helped each other solve an interesting conundrum recently: In an increasingly digital- and mobile-focused retail age, the two partnered together to help bridge the gap between brands and retailers to benefit consumers. The best source of that content is the brands we work with.

Branding 101

Branding Retail Groups social media 101

PYMNTS

OCTOBER 21, 2016

And what’s out these days is luxury brands’ sales growth. That’s according to a study by Bain & Co. In terms of sales, current exchange rates, according to the study, have popped down 1 percent from last year. But the brands are still trying to gain those spenders’ loyalty, namely through technology.

Report 100

Report Study social media Branding 100

PYMNTS

JUNE 15, 2020

Attracting first-time patrons during the pandemic, when consumers are spending most of their time at home, has required enhanced online efforts, however, and review websites like Yelp have played a vital role. Online reviews are vital in today’s restaurant industry. How Fake Reviews Damage QSRs.

social media 132

social media Mobile Connecticut Online 132

PYMNTS

AUGUST 17, 2017

While one day a teen may be into shopping strictly online, another day may see an offline preferred experience or a mixture of both, and retailers must be at the ready to transform engagement efforts at any given time. It turns out that retailers geared toward this younger demographic are having a tough time engaging them online.

Retail 127

Retail social media Online Mobile 127

PYMNTS

AUGUST 19, 2016

A new study looking at the changing habits of consumers explores the role that social currency has in influencing consumers’ shopping habits and preferences. So what is social currency? Social currency can be a very important factor when it comes to consumers’ retail decisions.

Retail 100

Retail social media Study Branding 100

PYMNTS

MAY 12, 2016

In a rush to embrace the latest technologies or dive headfirst into the latest social platform, more tried-and-true marketing tools available on mobile devices are being swept under the rug in favor of newer, sexier mediums. What were the main takeaways from the study? From 2014 to 2015, app-based consumer interactions grew 10 times.

Mobile 100

Mobile social media Study Branding 100

PYMNTS

JANUARY 17, 2020

Some have become so popular that they even have fan pages on social media platforms. BNPL solution provider Afterpay and its competitors are becoming more popular for numerous reasons, as many related services do not charge interest, and can be used for both online and offline purchases.

Mobile 130

Mobile social media Retail Study 130

South State Correspondent

AUGUST 15, 2022

Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position. Customer reviews on Yelp/Google, survey results, chat transcripts, and social media comments. Study Customers. Conduct an Ethnography Study.

Customer Experience 195

Customer Experience Training Strategy social media 195

South State Correspondent

AUGUST 15, 2022

Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position. Customer reviews on Yelp/Google, survey results, chat transcripts, and social media comments. Study Customers. Conduct an Ethnography Study.

Customer Experience 195

Customer Experience Training Strategy social media 195

PYMNTS

DECEMBER 27, 2017

The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. Understanding the goals of the brand. The value of earned media grows – and everyone wants to grab control of it. As response rates for paid media dwindle, the interest in earned media is growing.

Trends 115

Trends social media Strategy Data 115

PYMNTS

SEPTEMBER 14, 2018

A new survey has found that big retailers like Apple and Nike are losing favor in China, as consumers are showing a preference towards local brands. Chinese brands have been better at leveraging social media to reach out to shoppers in China,” said Catherine Lim, a Bloomberg Intelligence analyst.

Apple 101

Apple social media Branding Survey 101

PYMNTS

DECEMBER 17, 2019

The Mini Program will help set brands apart in China’s luxury market. “We We believe demonstrating full provenance of our diamonds on the most popular social media platform will help us to further strengthen our sales base in China,” he added.

blockchain 131

blockchain social media Video Retail 131

PYMNTS

AUGUST 17, 2017

While one day a teen may be into shopping strictly online, another day may see an offline preferred experience or a mixture of both, and retailers must be at the ready to transform engagement efforts at any given time. It turns out that retailers geared toward this younger demographic are having a tough time engaging them online.

Retail 114

Retail social media Online Mobile 114

Bobsguide

DECEMBER 25, 2017

Chat, SMS, social media…there are so many channels these days for customer service. But is it really necessary for your brand to use them all? For example, if a customer makes an initial contact on social media but needs to explain his case in detail, an agent might suggest speaking on the phone.

social media 111

social media Survey Branding Software 111

PYMNTS

MARCH 30, 2016

While it’s just become a fad in the last few years for retailers to actually start selling their wares on social media, just having a Facebook page has been a necessity of online merchants for many years more. One of the most active top 20 percent in the category, retail brands had a 3.6-percent

Retail 100

Retail social media Branding Study 100

Social Assurance

SEPTEMBER 10, 2021

In the first segment of our Building a Brand series, we defined what a brand is and the importance of differentiating your brand message within the financial industry. Once you’ve established that brand message and clarified your brand direction, it’s time to begin rolling out your new and enhanced financial brand.

Branding 15

Branding social media Case Study Study 15

CB Insights

AUGUST 30, 2018

While the immediate impact is on the parenting and baby tech space, CPG and food brands looking to enter China have an opportunity here as well. Approximately 40% of Chinese consumers still feel that food safety is a “very big problem,” according to a 2016 study by the Pew Research Center.

Branding 42

Branding social media Study Guidelines 42

Social Assurance

MARCH 30, 2018

The start of a new season should herald that start of new things for your brand – particularly launching on social media. We all know that social media is critical for a brand’s awareness. However, as with everything, there are certain codes of conduct for every brand to follow.

social media 12

social media Branding Video Analytics 12

PYMNTS

JANUARY 29, 2018

Despite what the movies told him, archaeology was not an interesting course of study for him at all — Mycoskie likened the experience to “watching paint dry.”. The online customer is expensive to attract and not easy to keep. Social Entrepreneurship Done Right. However, he quickly ran into an issue.

social media 104

social media Study Branding San Francisco 104

PYMNTS

DECEMBER 26, 2019

What brands used to guide their merchandising processes in the old paradigm requires too much manual input, hinging on data sets and models that are too general, and accruing too slowly — too much like a “fulfilling prophecy,” he noted. However, it is increasingly out of data, and out of step with modern consumer behavior and preferences.

Retail 132

Retail Trends Analytics social media 132

PYMNTS

DECEMBER 15, 2016

Spending nearly $13 billion in the cosmetics industry, these shoppers do their research predominantly online and then take that knowledge to the stores to make their purchases. It makes sense then that Sephora in particular has been sitting pretty on social media and showing face as the third-most popular way to purchase beauty items.

Millennials 100

Millennials Marketing social media Survey 100

PYMNTS

MAY 6, 2019

Particularly popular, according to the report, are Louis Vuitton, Chanel, Gucci, Nike, Fendi and Balenciaga-branded items. According to Ghost’s data, 20 percent of all fashion posts on the site feature at least one counterfeit item, and the study was able to find at least 50,000 accounts either promoting or directly selling counterfeit goods.

social media 123

social media Branding Survey Report 123