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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

Bankers often think from the bank’s perspective or from the regulator’s perspective. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position. The customer experience is horrible for many bank processes.

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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

Bankers often think from the bank’s perspective or from the regulator’s perspective. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position. The customer experience is horrible for many bank processes.

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2020 GonzoBanker Awards

Gonzobanker

Bankers started the year with good business plans, strong balance sheets, and optimism. Even George Bailey would have given you the thumbs up. “I learned a long time ago that reality was much weirder than anyone’s imagination.” ” – Hunter Thompson. Well, HST and Big Bird had it right. Everything.

Idaho 172
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Community Heroes Leaving Their Mark

Social Assurance

What makes a financial brand stand out? In 2019 , [community bankers] had only 12 percent of total industry assets and 15 percent of total industry loans. Loans provide an opportunity for community bankers to connect. As the economy continues to recover , businesses are reopening to pent up demand.

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10 Data-Driven Ideas To Increase Branch Engagement

South State Correspondent

The concept that we allow the customer to choose how they want to bank often enables the bank to be passive in its position and give up agency. At around $75 per year for unique visitors, it’s multiple times more expensive to service customers compared to other alternatives such as online, mobile, or phone.

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Growth Loops – The New Way To Grow Bank Product Sales

South State Correspondent

As a result, bankers love the idea of a sales funnel – put enough prospects at the top of the funnel, and a certain number of customers will fall out the bottom. Some will not know the answer, and other bankers will talk about more marketing, more salespeople, more geography, better follow-up, or a more focused sales effort.

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Fools Rush In: 37 Of The Worst Corporate M&A Flops

CB Insights

Microsoft was late to the mobile game and quickly fell behind Apple and Android in the platform wars. On the eve of Yahoo’s acquisition of social networking platform Tumblr, then Yahoo CEO Marissa Mayer wrote a Tumblr post promising “not to screw it up.” The Sad State of Corporate Innovation. Microsoft and Nokia.

Google 76